Marketing Strategy for Organic Supplement Brand
Explore how IGNITE empowers health and wellness brands in Japan to expand their e-commerce presence through data-driven marketing, branding, and advertising strategies.
Business Development
Marketing Strategy for Online Language Education
PROJECT DETAILS
Comprehensive Launch Strategy for ESOL Online Service
IGNITE supported a U.S.-based English school in pivoting to an online model for the Japanese market. Starting from just an idea, we handled localization, marketing strategy, ad management, platform development, and staff operations to ensure successful market entry and business growth.
ESOL Online Service
Challenges
No Market Experience in Japan
The client had a successful in-person ESOL program for Japanese students in the U.S., but no prior experience in marketing or operating within the Japanese domestic market.
Our Solution
Strategic Planning and Market Simulation
We conducted deep research into the Japanese market, defined personas, ran simulations for KPIs and profitability, and developed a full go-to-market strategy aligned with local expectations.
Challenges
Limited Local Advertising Capabilities
While familiar with U.S. PPC ads, the client lacked the knowledge and resources to manage and optimize digital campaigns tailored for the Japanese audience.
Our Solution
Ad Management and Creative Optimization
We launched and continuously optimized PPC and social campaigns, creating 30+ banners, 6+ landing pages, and executing more than 50+ A/B tests to increase conversions and lower costs.
Challenges
Scheduling System Hindering Retention
Issues with the teacher-student scheduling system created frustration for users and directly contributed to a declining student retention rate.
Our Solution
Revamped Scheduling System
We designed a new scheduling workflow and manual, trained staff, and introduced a streamlined system that was easier for both students and teachers, significantly improving retention.
Challenges
Cultural Misalignment in Service Delivery
Cultural and communication gaps—such as lack of punctuality and inadequate business manners—led to poor student experiences and negative reviews.
Our Solution
Teacher Training and Cultural Alignment
We trained the teaching staff on Japanese business etiquette and provided management with tools and guidelines to ensure high-quality, culturally sensitive service delivery.
Service
Results
Defined Strategy for Japanese Market Entry
Through thorough market analysis and positioning, we clarified the brand’s value in Japan and built a scalable, localized business model.
CVR Increased from 1.3% to 3.5%
Thanks to ad optimization and improved landing page performance, the conversion rate rose by 169% and cost per acquisition dropped from 23,000 yen to 13,000 yen.
Retention and Satisfaction Rates Soared
Student retention increased from 41% to 72%, and satisfaction rose by 56% due to improved scheduling, teacher conduct, and overall service quality.
