Ad Management for a Shopping Mall
Discover how IGNITE helps physical retail spaces in Japan build brand awareness and reach target audiences through smart, localised digital advertising campaigns.
Social Media Marketing
LinkedIn Account and Post Management for IT Recruitment Agency
PROJECT DETAILS
Boosting Brand Visibility Through LinkedIn Strategy
We executed a social media strategy to raise brand awareness and drive lead generation for a Tokyo-based IT recruitment agency focused on bilingual professionals. Through curated LinkedIn content, high-precision ad targeting, and comprehensive reporting, we supported the client’s mission to attract more Japanese job seekers.
International IT Recruitment Agency
Challenges
Low Japanese Follower Base
The client's LinkedIn audience was predominantly overseas, making it difficult to attract and convert Japanese IT job seekers.
Our Solution
Localized, Valuable Content
We planned and posted four strategic LinkedIn articles per month, delivering timely insights for IT professionals in Japan and positioning the client as a valuable resource for job seekers.
Challenges
Lack of Post Visibility and No Audience Data
Despite regular posting, the client’s content wasn’t gaining traction. They also lacked data on who was engaging with their posts or following their page.
Our Solution
Targeted LinkedIn Ads and Reporting
We launched precision-targeted LinkedIn ads based on user demographics and job titles. We also delivered monthly reports with insights into audience geography, job function, and engagement, tying metrics directly to business relevance.
Challenges
Poor Engagement Despite Consistent Posts
Even with regular posts, the LinkedIn page wasn’t seeing reactions, shares, or comments from the intended audience.
Our Solution
Micro Content Strategy for Engagement
To drive engagement, we introduced a micro content system, encouraging short, informal updates from staff that the company account would repost, resulting in greater reach and interaction.
Challenges
Lack of Insight Into Audience Attributes
The client couldn’t see who was engaging with their posts or how the content aligned with their recruitment goals.
Our Solution
In-Depth Reporting With Business Context
We provided detailed monthly reports that broke down audience data by country, industry, and job title, and we explained how this related to the client’s hiring targets and brand positioning.
Social Media Marketing
Results
Inceased Projected Follower Growth
With an average monthly growth rate of 5%, we projected nearly 80% annual growth in LinkedIn followers, expanding the client’s reach among Japanese IT professionals.
Engagement Rate Achieved
Through consistent posting and micro content, the engagement rate rose from 10% to 18.9%, more than meeting client expectations.
Increase in Applicants
Compared to the previous year, the number of Japanese IT job seekers registering through LinkedIn increased by 120%, directly supporting the client’s recruitment goals.
