Top 3 Hobby Trends Among Young Japanese Women in 2024

As we step into 2024, many Japanese women are exploring new hobbies and challenges. This article ranks the top hobbies and activities that women in their 20s and 30s are particularly interested in. Based on a survey conducted by AZWAY Co., Ltd. (Headquarters: Toshima-ku, Tokyo; CEO: Azumi Iguchi), operator of the real estate media platform Happy Home Plan, the results from 577 participants aged 20 to over 60 were analyzed to highlight the top 3 hobbies that young Japanese women are most eager to pursue in 2024.

Hobby Trends for Japanese Women

1. Health and Beauty
2. Skill Acquisition and Improvement
3. Side Jobs

1. Health and Beauty

Interest in maintaining health and enhancing beauty continues to rise. Activities focusing on physical and mental care, such as fitness, wellness, skincare, and spa treatments, are particularly popular.

Beyond exercising at gyms, practicing yoga, or taking up Pilates, the ongoing Korean cultural boom has further fueled enthusiasm for beauty. Trying the latest beauty treatments and products has become a trend, with Korean skincare methods and products gaining significant attention. Items under the “K-Beauty” banner, known for their effectiveness and convenience, are especially favored. In addition, beauty clinics and spas offering state-of-the-art treatments are in high demand.

On the dietary front, there’s a growing preference for organic foods, superfoods, and protein smoothies that support healthier lifestyles. Supplements that provide essential vitamins and minerals are also widely adopted for their convenience.

2. Skill Acquisition and Improvement

Amid rising living costs and economic uncertainty, the focus on career advancement is increasing. Many women in their 20s and 30s are dedicating themselves to acquiring or improving skills needed in their current workplaces, aiming to perform independently and boost their incomes.

Popular skills include:

• IT Skills: Programming, data analysis, and digital marketing are highly sought-after as they enhance work efficiency and enable professionals to handle more complex tasks.
• Communication Skills: Presentation, negotiation, and team management skills are essential for career growth and leadership.
• Specialized Knowledge: Industry-specific expertise, technical skills, and certifications are invaluable for building professional credibility and advancing careers.

3. Side Jobs

A growing number of women are taking up side jobs to supplement their income. Flexible options, such as remote work or hobbies-turned-businesses, have gained immense popularity for their compatibility with personal and professional commitments.

Examples of side jobs include freelancing, running online shops, blogging, and becoming social media influencers. By leveraging their skills and interests, women are increasingly finding personalized ways to work. As this trend grows, side jobs will remain an important option for women seeking flexible and fulfilling workstyles.

Conclusion

The top 3 hobby trends for women in their 20s and 30s in 2024—health and beauty, skill acquisition, and side jobs—are closely tied to self-investment and career growth. These trends reflect modern lifestyles and values, as women actively engage in activities to better themselves.

Interestingly, side jobs and skill acquisition are also popular trends among Japanese men in their 20s and 30s, indicating a shared focus on economic resilience and self-development. Through new challenges, individuals can create more fulfilling daily lives, offering inspiration for others to follow suit.

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