Top 5 Secondhand Luxury Buyers in Japan
For luxury enthusiasts interested in buying or selling high-end secondhand items in Japan, the sheer number of options available can make the process feel overwhelming. Japan’s market for pre-owned luxury goods is vibrant and diverse, with a wide range of trusted platforms, stores, and services offering everything from designer bags and watches to exclusive fashion pieces and accessories.
To help you navigate this competitive market, we’ve carefully compiled a list of the top secondhand luxury buyers in Japan. These buyers have earned recognition for their excellent customer service, trusted reputation, and extensive selection of luxury items. Whether you’re a seasoned collector or a first-time buyer looking for a specific brand, this ranking will guide you to the most reliable and reputable options, ensuring you find the best deals and authentic products in the Japanese secondhand luxury market.
Popular Second Luxury Buyers in Japan
- Nanboya
- Brand Off
- Daikokuya
- Komehyo
- RAGTAG
- Reclo
- Mercari
1. Nanboya
Image Source: Nanboya
Nanboya is a dominant force in Japan's secondhand luxury buying and reselling market. Founded in Tokyo in 2011, the company quickly became known for its specialization in luxury goods. Originally operating under the name "Nanboya," the brand expanded internationally, rebranding as ALLU. Today, ALLU has over 165 locations across Europe and Asia, including in the UK, France, Singapore, Hong Kong, and the United States. Renowned for its top-tier customer service and seamless buying and selling experience, Nanboya is a market leader in Japan, setting the standard for satisfaction in the secondhand luxury sector.
2. Brand Off
Image Source: Brand Off
Since its establishment in 1993, Brand Off has built a strong reputation as one of Japan's leading secondhand luxury retailers. With 68 stores both in Japan and internationally—spanning locations in Hong Kong, Taiwan, and Shanghai—Brand Off is widely recognized for its wide variety of antique collections. The company has earned the trust of customers by offering "zero counterfeit goods" thanks to rigorous quality control. Its diverse pricing makes it accessible to various budgets, making Brand Off a go-to destination for those seeking luxury, authenticity, and affordability.
3. Daikokuya
Image Source: Daikokuya
Founded in 1947, Daikokuya has a longstanding presence in Japan's secondhand luxury market. Specializing in the buying, selling, and pawning of luxury items such as precious metals, watches, brand-name products, and gemstones, Daikokuya operates over 24 stores across Japan, from the Kanto region to Kyushu. The company has expanded its services by partnering with Mercari in 2024, where it began purchasing branded goods through the app. With multilingual services available in many stores, Daikokuya caters to both local and international customers, solidifying its reputation as a trusted name in the industry.
4. Komehyo
Image Source: Komehyo
A prominent player in Japan’s secondhand market, Komehyo was similarly founded in 1947 and has since become a household name. With more than 70 locations nationwide, Komehyo specializes in a wide range of secondhand goods, from luxury fashion and accessories to musical instruments, cameras, and even kimonos. The company offers two types of stores: Sales Stores, where customers can purchase secondhand goods, and Buyback Stores, where individuals can sell their unwanted luxury items. Komehyo is recognized for its expertise and strong presence in major cities like Tokyo, Osaka, and Nagoya.
5. RAGTAG
Image Source: RAGTAG
Founded in 1985 in Harajuku, RAGTAG is a popular select store known for curating high-quality secondhand luxury fashion. Specializing in brands such as Hermes, Gucci, Supreme, and others, RAGTAG is a destination for fashion-forward locals and international visitors alike. With 21 locations across Japan, particularly in Tokyo, Osaka, and Fukuoka, RAGTAG has established itself as a trusted and stylish destination for those seeking authentic designer items. Its curated collections make it a standout name in the pre-owned luxury market.
Conclusion
Japan’s secondhand luxury market is thriving, with a variety of reputable buyers offering high-quality products to suit all preferences and budgets. From Nanboya's global reach to RAGTAG's curated luxury fashion, each of these top buyers brings a unique offering to the table. Whether you're looking to sell or purchase secondhand luxury items, these trusted names ensure a seamless experience with a focus on authenticity, quality, and excellent customer service.
