EC Website Creation for Kitchen Knife Sales

Localization & Translation

EC Website Creation for Kitchen Knife Sales

Name: IGNITE
Price range: $$

EC Website Creation for Kitchen Knife Sales case study background

PROJECT DETAILS

Multilingual EC Website Creation for Japanese Knife Store

Building a fast, multilingual e-commerce site for a Sakai-based kitchen knife store, boosting traffic and international sales through Shopify and Webflow integration.

Traditional Kitchen Knife Store in Sakai, Osaka

Main Service

Localization Strategy →

Sub Services

Digital Marketing Content Marketing Website Design & UIUX Market Research Business Development

Challenges

Disjointed Website Structure

The client had multiple fragmented websites for recruitment, company info, and e-commerce, causing brand inconsistency.

Our Solution

Unified Website Experience

We consolidated the fragmented platforms into one unified website with clear language separation and consistent branding, improving both navigation and user trust.

Challenges

Poor SEO and Mixed Language

English and Japanese content were combined on the same pages, confusing users and hurting search rankings.

Our Solution

Language-Specific Pages and Optimization

We created separate pages for each language, optimized metadata, and increased page speed to improve both SEO and user experience.

Challenges

Unappealing Site for Global Users

The site design didn’t resonate with overseas audiences and lacked a smooth product browsing or purchase flow.

Our Solution

Global-Friendly E-Commerce Design

We linked Shopify and Webflow to deliver a streamlined shopping experience that appeals to both domestic and international buyers.

Challenges

Inability to Update Product Pages

The client couldn’t update product listings in-house, leading to outdated content and a backlog.

Our Solution

Scalable, Editable Content System

We provided a simple editing system and localized templates using native translation, allowing staff to update listings with accuracy and ease.

Localization & Translation

Results

3x Growth in Traffic

Page views and clicks tripled after launch thanks to better structure, language targeting, and technical improvements.

Higher International Inquiries

The English site saw a surge in inquiries, thanks to faster load times and improved navigation for global visitors.

Improved Customer Experience

By integrating Shopify and Webflow, we created a seamless purchase flow, boosting satisfaction and conversion rates.

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