Japanese to English Localization for a Sake and Shochu Manufacturer
Localizing over 1,100 sake and shochu listings into English, driving a 148% increase in inquiries through SEO-focused translation and website optimization.
Multilingual Website Creation for a Traditional Knife Maker
We developed a multilingual e-commerce website for a kitchen knife store in Sakai, Osaka, a traditional craft maker reaching overseas buyers. Built for consumers, primarily cooking enthusiasts and chefs in a male-leaning audience aged 30 to 60, the site linked Shopify and Webflow, improved site speed, and used native translation to ensure a smooth, localized experience for both Japanese and international customers.
Key project information and target audience
Industry
Manufacturing & Craft
Market
Global Expansion
Business Model
Consumers (B2C)
Target Audience
Young, Middle, Senior, Male
Services provided in this project
Challenges
Disjointed Website Structure
The client had multiple fragmented websites for recruitment, company info, and e-commerce, causing brand inconsistency.
Our Solution
Unified Website Experience
We consolidated the fragmented platforms into one unified website with clear language separation and consistent branding, improving both navigation and user trust.
Challenges
Poor SEO and Mixed Language
English and Japanese content were combined on the same pages, confusing users and hurting search rankings.
Our Solution
Language-Specific Pages and Optimization
We created separate pages for each language, optimized metadata, and increased page speed to improve both SEO and user experience.
Challenges
Unappealing Site for Global Users
The site design didn’t resonate with overseas audiences and lacked a smooth product browsing or purchase flow.
Our Solution
Global-Friendly E-Commerce Design
We linked Shopify and Webflow to deliver a streamlined shopping experience that appeals to both domestic and international buyers.
Challenges
Inability to Update Product Pages
The client couldn’t update product listings in-house, leading to outdated content and a backlog.
Our Solution
Scalable, Editable Content System
We provided a simple editing system and localized templates using native translation, allowing staff to update listings with accuracy and ease.
Localization & Translation
Results
3x Growth in Traffic
Page views and clicks tripled after launch thanks to better structure, language targeting, and technical improvements.
Higher International Inquiries
The English site saw a surge in inquiries, thanks to faster load times and improved navigation for global visitors.
Improved Customer Experience
By integrating Shopify and Webflow, we created a seamless purchase flow, boosting satisfaction and conversion rates.
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