Localization Strategy → Localization & Translation
Translation & Localization for a Food Delivery App
PROJECT DETAILS
Translation & Localization for a Food Delivery App
Providing comprehensive translation services, we supported a global food delivery app in translating over 30,000 restaurant menus into English with speed, accuracy, and scalability.
Food Delivery App
Challenges
Need for High-Quality Translation at Scale
The client required fast, reliable translation of app content for foreign nationals in Japan. To expand its reach, the client needed high-quality translations of large volumes of restaurant menus and system content. Speed and accuracy were critical to meet launch timelines and user expectations.
Our Solution
Multi-Layered Translation Quality System
We established a multi-stage quality control system, including native speaker checks and culturally aware translators with deep knowledge of Japanese cuisine. This ensured content was accurate, relevant, and natural for English-speaking users.
Challenges
Tight Deadlines for Ongoing Menu Updates
With daily updates and fixed service launch schedules, the translation process needed to be consistently fast and dependable.
Our Solution
Dedicated Translation and Editing Teams
IGNITE deployed a dedicated translation and editing team, led by a single project manager for clear and fast communication. This streamlined workflow enabled rapid turnaround of daily content without sacrificing quality.
Challenges
Global Collaboration Across Time Zones
Managing communication and task allocation among translators in different countries introduced logistical delays.
Our Solution
24-Hour Translation Operation
We strategically assigned translators across multiple time zones to enable 24-hour production capabilities, eliminating downtime and accelerating content delivery.
Challenges
Burden for Quality Control
Previously, the client had to manually review all translations, which consumed time and internal resources.
Our Solution
Standardization Framework
We created a robust translation database and glossary system to maintain consistency and reduce client-side QA efforts. This significantly improved efficiency and translation quality.
Localization & Translation
Results
Increased Translation Capacity
Thanks to a round-the-clock translation system, the client now handles over 1,000 menus per month, keeping pace with growing demand and service expansion.
Faster Output Delivery
The implementation of our system enabled same-day delivery of content, with many menu translations completed within 12 hours—supporting a fast-paced operational model.
Streamlined Quality Assurance
With IGNITE managing translation quality and consistency, the client was able to focus more on sales, app development, and service innovation without compromising content accuracy.
