EC Website Creation for Kitchen Knife Sales
Building a fast, multilingual e-commerce site for a Sakai-based kitchen knife store, boosting traffic and international sales through Shopify and Webflow integration.
Multilingual YouTube Video Translations
To support a popular Japanese fitness YouTuber with over 2.65 million global subscribers, whose audience is primarily women in their 20s and 30s, IGNITE translated subtitles, tags, and descriptions into English, Chinese, Portuguese, and Korean. We also implemented a comprehensive SEO keyword strategy to increase discoverability and global engagement across languages.
Key project information and target audience
Industry
Digital Platforms & Media
Market
Global Expansion
Business Model
Fans / Enthusiasts
Target Audience
Young, Female
Services provided in this project
Challenges
Expanding Global Audience Reach
The channel had strong domestic traction but lacked localized content, making it difficult for non-Japanese viewers to fully engage with the videos.
Our Solution
Subtitles for Global Accessibility
We translated video subtitles into English, Chinese, Portuguese, and Korean, ensuring content was accessible to the YouTuber’s growing international audience while maintaining tone and context.
Challenges
Lack of SEO in Translated Content
Titles, tags, and descriptions weren’t optimized for non-Japanese search behavior, limiting content discovery outside Japan.
Our Solution
SEO-Based Translation Strategy
We conducted international YouTube SEO research and translated metadata with localized keywords, improving visibility in each target language market.
Challenges
Inconsistent Subtitle Timing & Formatting
Mismatched subtitle timing and inconsistent formatting impacted the viewer experience and brand professionalism.
Our Solution
Custom Subtitle Timing & Quality Standards
We introduced timing file creation standards, applied formatting guidelines across languages, and implemented a multi-step QA process for accuracy and timing precision.
Challenges
Managing Multiple Languages Efficiently
Translating and managing four languages per video at scale was challenging in terms of workflow and maintaining consistency.
Our Solution
Standardized Translation Framework
We built a unified translation and regulation framework for subtitles and metadata, enabling scalable multilingual workflows and consistent quality across all uploads.
Localization & Translation
Results
Increase in Global Views
With multilingual subtitles available on nearly all videos, international accessibility improved, leading to a 132% rise in global views.
SEO Visibility Across 4 Languages
Localized titles, tags, and descriptions enhanced discoverability, increasing search visibility in English, Chinese, Portuguese, and Korean.
Scalable Multilingual Workflow
Our framework allowed consistent delivery of high-quality translations for every upload, supporting long-term global channel growth.
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