EC Website Creation for Kitchen Knife Sales
Building a fast, multilingual e-commerce site for a Sakai-based kitchen knife store, boosting traffic and international sales through Shopify and Webflow integration.
Localization of Sake and Shochu Brewery Listings
We partnered with the Japan Sake and Shochu Makers Association, a food and beverage body reaching English-speaking audiences, to localize their entire directory of sake and shochu producers. Serving consumers and trade, primarily sake enthusiasts across a mixed-gender audience aged 30 to 55, our work included translating Japanese addresses with cultural and geographic accuracy, creating a keyword glossary, and optimizing entries for Google Search. All translated data was uploaded to WordPress with SEO in mind.
Key project information and target audience
Industry
Food & Beverage
Market
Global Expansion
Business Model
Consumers (B2C)
Target Audience
Young, Middle, Senior, Male & Female
Services provided in this project
Challenges
Translating Complex Japanese Address Formats
Japanese address structures differ significantly from Western formats, which can cause confusion or loss of information during translation.
Our Solution
Address Localization Accuracy
We conducted detailed address research for every listing to ensure accurate and intuitive English equivalents, preserving essential location details for international users.
Challenges
Maintaining Consistency Across 1,100+ Entries
With such a large dataset, inconsistencies in terminology and formatting could degrade user trust and search engine ranking.
Our Solution
Glossary and Translation Standardization
We developed a custom glossary and applied style and format standards across all listings, ensuring uniform language and tone throughout the site.
Challenges
Limited Search Visibility for English Users
The original Japanese website lacked optimization for English-language SEO, resulting in poor visibility on Google.
Our Solution
Base Site SEO Optimization
We implemented foundational SEO best practices for English-language content, including keyword-optimized headings, meta tags, and structured data.
Challenges
Accurate and Scalable Content Upload
Uploading hundreds of translated entries manually to WordPress risked errors and inefficiencies.
Our Solution
WordPress CMS Implementation
We created a streamlined upload and review process using WordPress CMS, allowing for accurate, efficient entry of over 1,100 records with final quality assurance checks.
Localization & Translation
Results
+148% Increase in Inquiries
With improved content and search engine visibility, the directory saw a 148% increase in English-language inquiries after launch.
Improved Global Accessibility
Accurate English address translations made the directory significantly more usable for international users and tourists seeking local breweries.
SEO Optimization Success
Base-level SEO enhancements contributed to a rise in Google rankings, helping the site attract more organic traffic from abroad.
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