Japanese to English Localization for a Sake and Shochu Manufacturer

Localization & Translation

Japanese to English Localization for a Sake and Shochu Manufacturer

Name: IGNITE
Price range: $$

PROJECT DETAILS

Japanese to English Localization for a Sake and Shochu Manufacturer

Localizing over 1,100 sake and shochu listings into English, driving a 148% increase in inquiries through SEO-focused translation and website optimization.

Sake and Shochu Makers Association

Main Service

Localization Strategy →

Sub Services

Digital Marketing Content Marketing Website Design & UIUX Market Research Business Development

Challenges

Translating Complex Japanese Address Formats

Japanese address structures differ significantly from Western formats, which can cause confusion or loss of information during translation.

Our Solution

Address Localization Accuracy

We conducted detailed address research for every listing to ensure accurate and intuitive English equivalents, preserving essential location details for international users.

Challenges

Maintaining Consistency Across 1,100+ Entries

With such a large dataset, inconsistencies in terminology and formatting could degrade user trust and search engine ranking.

Our Solution

Glossary and Translation Standardization

We developed a custom glossary and applied style and format standards across all listings, ensuring uniform language and tone throughout the site.

Challenges

Limited Search Visibility for English Users

The original Japanese website lacked optimization for English-language SEO, resulting in poor visibility on Google.

Our Solution

Base Site SEO Optimization

We implemented foundational SEO best practices for English-language content, including keyword-optimized headings, meta tags, and structured data.

Challenges

Accurate and Scalable Content Upload

Uploading hundreds of translated entries manually to WordPress risked errors and inefficiencies.

Our Solution

WordPress CMS Implementation

We created a streamlined upload and review process using WordPress CMS, allowing for accurate, efficient entry of over 1,100 records with final quality assurance checks.

Localization & Translation

Results

+148% Increase in Inquiries

With improved content and search engine visibility, the directory saw a 148% increase in English-language inquiries after launch.

Improved Global Accessibility

Accurate English address translations made the directory significantly more usable for international users and tourists seeking local breweries.

SEO Optimization Success

Base-level SEO enhancements contributed to a rise in Google rankings, helping the site attract more organic traffic from abroad.

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