PPC Advertising for Advisory Firm

Advertising & Media

PPC Advertising for Advisory Firm

PROJECT DETAILS

Google and Yahoo PPC Strategy

IGNITE partnered with a B2B advisory firm to design and manage a PPC campaign focused on driving free consultation sign-ups. We optimized ad targeting, messaging, and performance across Google and Yahoo.

B2B Advisory Company

Challenges

Low Conversion Rate Despite Traffic

Although the client’s website saw steady traffic, the number of users booking consultations or requesting reports remained below expectations.

Our Solution

Refined Targeting

We created detailed personas based on client data and interviews, refining ad targeting to better align with user behavior and needs.

Challenges

Achieving KPIs Within a Tight Budget

The campaign needed to meet strict performance goals while staying within a limited budget.

Our Solution

Cost-Conscious Media Planning

We focused budget allocation on high-performing platforms, conducting in-depth keyword research to prioritize cost-effective traffic sources.

Challenges

Sustaining Ad Effectiveness Over Time

To keep conversions high, it was essential to avoid ad fatigue and continuously optimize for better results.

Our Solution

Ongoing Optimization and Analysis

We used the PDCA cycle to test and refine ad creatives and targeting, using performance metrics to guide improvements and maintain ROI.

Challenges

Low Ad Engagement Rates

Initial ad creatives failed to generate strong click-through rates, limiting opportunities to convert visitors into leads.

Our Solution

Creative Refresh and Message Testing

We reworked the ad copy and visuals to improve engagement, testing multiple variations to identify top performers and boost click-through rates.

Advertising & Media

Results

70+ Monthly Conversions Achieved

The campaign consistently produced over 70 monthly conversions, significantly increasing the number of consultations and report downloads.

Lowered CPA

By optimizing bidding and targeting, we brought the cost per acquisition down to around 4,300 yen—well below the target.

Boosted Conversions

The campaign’s efficiency and performance helped the client grow their customer base and scale their advisory services.

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