Social Media Strategy → Social Media Marketing
Ad Management for a Shopping Mall
PROJECT DETAILS
Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
Shopping Mall
Challenges
Limited Reach with Traditional Advertising
Previous promotional efforts lacked sufficient reach and struggled to drive awareness and foot traffic for shopping sale events.
Our Solution
Persona Research and Platform Strategy
We identified the key target audience—women in their 20s to 40s—and selected LINE and Instagram as the optimal platforms. Ads were targeted by age, gender, and interest to maximize cost-effectiveness.
Challenges
Weak Differentiation and Branding
With growing competition among shopping centres, the mall needed to better communicate its unique character and offerings.
Our Solution
Creative Concept and Copy Development
We created custom ad visuals and messaging that highlighted the mall’s appeal, using engaging photography, taglines, and design to resonate with the audience and elevate brand identity.
Challenges
Maximizing Impact on a Limited Budget
The client sought a cost-efficient ad solution that could deliver high reach and measurable results despite a modest budget.
Our Solution
Continuous Ad Optimization & PDCA Cycle
We implemented and refined ads through ongoing analysis and iteration, improving performance throughout the campaign. Targeting and creative were adjusted based on data insights for maximum ROI.
Challenges
Lack of Real-Time Feedback and Campaign Adjustments
The client’s previous ad campaigns lacked agility. Once launched, there was minimal monitoring or optimization, which led to missed opportunities for improving performance mid-campaign.
Our Solution
Real-Time Analytics and Agile Campaign Management
We implemented real-time tracking for key performance metrics and held frequent review checkpoints throughout the campaign period. This allowed us to react quickly to underperforming creatives, adjust targeting, and allocate budget dynamically to maximize results.
Social Media Marketing
Results
High Instagram Reach
As a result of distributing advertisements using attractive photos and videos, we exceeded the target of 8 million impressions on Instagram, achieving over 9.1 million impressions.
LINE Ad Success
Through strategic placement in high-visibility areas like timelines and news feeds, we surpassed the 5 million impression target for LINE ads, reaching over 8.1 million impressions.
Improved Branding
Awareness of the shopping sale increased through social media advertising, which led to more visitors and contributed to strengthening the overall brand image of the shopping mall.
