Social Media Strategy → Social Media Marketing
Social Media Management for an Industrial Pump Manufacturer
PROJECT DETAILS
Social Media Growth for Industrial Pump Brand
Boosting a global pump manufacturer's social media following by 3,800% through targeted content and audience engagement strategies on Facebook for their Japan subsidiary.
Global Industrial Pump Manufacturer
Challenges
Low Brand Recognition in Japan
The company struggled to build awareness in the Japanese market, especially among municipal and industrial buyers unfamiliar with their brand.
Our Solution
Specialized Content Strategy
We developed monthly content tailored to the B2B audience, highlighting product specs, corporate updates, and relevant industry news to establish authority.
Challenges
Few Followers, Limited Reach
Despite launching a Facebook page, audience growth was stagnant, limiting the visibility of product updates and company news.
Our Solution
Follower Campaign with Targeted Ads
We ran interest-based ad campaigns using creative informed by competitor research, increasing followers efficiently within the target industry segments.
Challenges
Audience Fatigue from Repetitive Posts
Posts were focused only on product promotion, making it hard to keep audiences interested and returning for updates.
Our Solution
Rotating Multi-Category Content Plan
We diversified posts into three content types—product info, case studies, and company news—to keep the feed dynamic and engaging.
Challenges
Lack of Localized Communication Style
Global messaging didn’t fully resonate with Japanese audiences, leading to lower engagement and weaker emotional connection.
Our Solution
Culturally-Tailored Visuals and Messaging
We adjusted copy tone and design elements to align with Japanese business communication norms, increasing relatability and local appeal.
Social Media Marketing
Results
Follower Count Grew 3,800%
Followers increased from 30 to 1,142 in about one year through a consistent mix of organic posts and ad campaigns.
Stronger Brand Recognition
The increase in followers drove more visits to the corporate website and led to an uptick in B2B inquiries and brand recall.
Sustained User Engagement
Post variety helped maintain user interest, turning passive followers into engaged brand advocates and repeat visitors.
