Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
Boosting Engagement in the Crypto Space
IGNITE supported a Japanese crypto client aiming to reach English-speaking users overseas through a Japanese Twitter account. Aimed at enthusiasts, primarily crypto and anime fans in a male-leaning audience aged 20 to 40, our campaigns focused on NFTs, airdrops, and tailored content that resonated with global crypto communities.
Key project information and target audience
Industry
Finance & Fintech
Market
Global Expansion
Business Model
Fans / Enthusiasts
Target Audience
Young, Middle, Male
Services provided in this project
Challenges
Limited International Reach
The client needed to strengthen its connection with non-Japanese users but lacked the resources to tailor content for a global audience.
Our Solution
Bilingual Content & Targeted Campaigns
We launched English-language campaigns on Twitter aimed at overseas users and curated posts that bridged the gap between Japanese trends and global crypto interests.
Challenges
Low Engagement on Social Media
Despite regular updates, the Twitter account wasn’t gaining traction or attracting engagement from key target demographics.
Our Solution
Interactive Campaigns and Giveaways
We designed interactive promotions such as NFT giveaways and token airdrops to boost engagement and attract followers with a strong interest in crypto assets.
Challenges
Unclear Value Messaging
Many users didn’t understand the value or purpose of the client’s offerings, leading to confusion and low follower retention.
Our Solution
Educational & Consistent Messaging
We crafted simple, recurring content that educated users on the client's core offerings, increasing clarity and building trust among followers.
Challenges
Fast-Moving Industry
The rapidly changing nature of crypto trends made it difficult for the client to keep up with real-time engagement opportunities.
Our Solution
Agile Content Scheduling
Our team monitored trends and adjusted posting schedules and messaging to stay timely and relevant, ensuring better performance across posts.
Social Media Marketing
Results
Significant Follower Growth
Twitter follower count increased steadily, with major jumps during campaign periods, reflecting higher audience interest.
Engagement Rates Up
Average post interactions rose as targeted users began responding to crypto giveaways, NFT drops, and community polls.
Improved Brand Visibility
The client’s Twitter presence became a hub for real-time updates, attracting shares and mentions from other crypto influencers.
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