As the client expanded their number of campuses in the Tokyo area, we supported their growth with a strategically timed advertising campaign. Our approach included persona planning, funnel-based ad structuring, copywriting, and ongoing performance optimization to attract new student leads.
While well established in Osaka, the school needed to rapidly build recognition and drive inquiries in the newly entered Tokyo market.
We began by defining key target personas and designing separate ad flows for different customer journey stages, prospecting, consideration, and conversion. This segmentation ensured personalized messaging at each stage.
Past campaigns lacked structure, leading to wasted impressions and low return on ad spend.
We structured campaigns by funnel stage and matched messaging and creatives accordingly. This boosted relevance and helped us capture higher-quality leads more efficiently.
Previous ad creatives lacked emotional appeal and failed to connect with the target demographic.
We created new ad copy and visuals tailored to each persona group, focusing on real student outcomes and the lifestyle benefits of language learning.
Student bookings and teacher schedules were managed manually, leading to errors, inefficiencies, and excessive workloads.
We developed and implemented a no-code CRM system to centralize student and teacher data, automate scheduling and reminders, and reduce booking errors. This allowed staff to focus more on service delivery and less on repetitive tasks.
By structuring the campaign by audience funnel stage, we exceeded monthly lead acquisition KPIs by 247%, delivering high-quality prospects to campus enrollment teams.
Thanks to continuous optimization, we increased ad relevance and reduced cost per lead, significantly improving the overall return on ad spend.
The no-code CRM reduced scheduling errors to 1–2 per month, cut down on repetitive admin work, and improved punctuality, contributing to higher customer satisfaction.
