Lead Generation for a Consulting Firm

Advertising & Media

Lead Generation for a Consulting Firm

PROJECT DETAILS

Lead Generation & Consultation PPC Campaign

IGNITE planned and executed a PPC lead generation campaign for a Japanese consulting firm specializing in educational seminars and business workshops. The campaign promoted free consultations to attract prospective clients.

Consulting Firm

Challenges

Limited Lead Volume from Existing Channels

The client’s existing marketing efforts were failing to produce the number of leads needed to grow their free consultation program.

Our Solution

Persona Development and Targeting Strategy

We built out target personas based on the client's ideal customer profile and identified pain points, which informed our ad strategy and messaging to capture relevant traffic.

Challenges

Strict Budget and CPA Requirements

The campaign needed to deliver leads at or below a CPA of 20,000 yen within a fixed monthly budget of 500,000 yen.

Our Solution

Cost-Efficient Campaign Design

We focused ad spend on high-intent keywords and platforms with the best ROI potential. Smart bidding and regular budget reviews helped maintain efficiency.

Challenges

Choosing the Right Advertising Channels

With a tight budget, we needed to prioritize platforms that would maximize qualified reach without unnecessary costs.

Our Solution

Google and Yahoo PPC Strategy

We launched campaigns on both Google and Yahoo, leveraging audience segmentation and keyword intent to capture leads actively searching for consulting support.

Challenges

Maintaining Performance Through Optimization

Ongoing optimization was required to prevent ad fatigue, control CPC, and improve conversion rates over time.

Our Solution

Continuous Testing and Refinement

We conducted A/B testing of ad creatives, monitored conversion paths, and made real-time adjustments to improve ad relevance and overall performance.

Advertising & Media

Results

Exceeded Lead Targets

The campaign consistently delivered over 30 monthly conversions, generating a strong pipeline of new consultation prospects.

CPA Reduced

We lowered the cost per acquisition to approximately 17,000 yen, outperforming the original KPI and boosting return on ad spend.

Scalable Lead Gen

By achieving a balance between cost and quality, we helped the client build a sustainable lead generation system for continued business development.

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