We partnered with a Japanese sake and shochu association to provide end-to-end support for their international marketing efforts. This included launching a new website, implementing a comprehensive SEO strategy, translating and adapting educational content, and building their social media presence.
The client’s existing website had a legacy design that did not align with its renewed global image. It also lacked user-friendly functionality, with poor loading speed, structure, and usability for international visitors.
Increasing the number of social media followers
The association had a wide range of content in both Japanese and English, mainly in brochures and offline materials, but no strategy for converting and delivering it online.
We analyzed the content and restructured it based on two user types: beginners and advanced audiences. Content was translated, rewritten, and optimized with long-form, downloadable, and interactive formats for web use.
The site lacked SEO optimization, limiting its ability to be discovered by global users searching for information on sake and shochu.
We implemented monthly SEO-focused initiatives, including content creation, keyword research, internal linking, and external backlink building. These efforts aimed to create a self-sustaining organic growth channel.
The association had little to no presence on social media platforms and lacked a strategy to promote content or engage a global audience.
We launched and managed Facebook and Instagram accounts with content tailored to sake lovers and curious newcomers. Ad campaigns, branding strategy, and daily content planning resulted in consistent growth and engagement.
SEO efforts resulted in a 1,440% increase in top-ranked pages, 29,800% more backlinks, and a 15,185.7% increase in organic traffic.
Reorganized content by user type improved on-page retention and user engagement, transforming offline materials into valuable digital resources.
Grew Facebook to over 11,500 followers and Instagram to over 2,900, maintaining a 15% monthly engagement rate through targeted campaigns.
