Advertising Strategy → Advertising & Promotion
System Development for an English Conversation School
PROJECT DETAILS
System Development for an English Conversation School
Exceeding lead acquisition goals for an English school expansion in Tokyo through a strategic, full-funnel ad campaign that boosted performance by 247%.
English Conversation School
Main Service Advertising Strategy →
Advertising Strategy → Challenges
Limited Awareness in the Tokyo Market
While well established in Osaka, the school needed to rapidly build recognition and drive inquiries in the newly entered Tokyo market.
Our Solution
Persona-Based Ad Strategy
We began by defining key target personas and designing separate ad flows for different customer journey stages, prospecting, consideration, and conversion. This segmentation ensured personalized messaging at each stage.
Challenges
Inefficient Use of Ad Spend
Past campaigns lacked structure, leading to wasted impressions and low return on ad spend.
Our Solution
Funnel-Specific Campaign Structure
We structured campaigns by funnel stage and matched messaging and creatives accordingly. This boosted relevance and helped us capture higher-quality leads more efficiently.
Challenges
Underperforming Creative Assets
Previous ad creatives lacked emotional appeal and failed to connect with the target demographic.
Our Solution
Engaging Copy and Visuals
We created new ad copy and visuals tailored to each persona group, focusing on real student outcomes and the lifestyle benefits of language learning.
Challenges
Manual Scheduling and Operational Errors
Student bookings and teacher schedules were managed manually, leading to errors, inefficiencies, and excessive workloads.
Our Solution
No-Code CRM and Automation System
We developed and implemented a no-code CRM system to centralize student and teacher data, automate scheduling and reminders, and reduce booking errors. This allowed staff to focus more on service delivery and less on repetitive tasks.
Advertising & Promotion
Results
Exceeded Monthly Lead KPI
By structuring the campaign by audience funnel stage, we exceeded monthly lead acquisition KPIs by 247%, delivering high-quality prospects to campus enrollment teams.
Improved Ad Efficiency & ROI
Thanks to continuous optimization, we increased ad relevance and reduced cost per lead, significantly improving the overall return on ad spend.
Greater Operational Efficiency
The no-code CRM reduced scheduling errors to 1–2 per month, cut down on repetitive admin work, and improved punctuality, contributing to higher customer satisfaction.
