Advertising Strategy → Advertising & Promotion
Multi-Channel Lead Generation for Construction Firm
PROJECT DETAILS
Multi-Channel Lead Generation for Construction Firm
Executing a multi-channel marketing strategy, we generated quality leads for a Japanese construction firm’s office renovation services.
Construction Company
Main Service Advertising Strategy →
Advertising Strategy → Challenges
Reaching Both B2B and B2C Segments
The office renovation service needed to appeal to both corporate decision-makers and small business owners, but previous campaigns lacked a clear strategy for targeting these distinct audiences.
Our Solution
Multi-Segment Strategy and Persona Targeting
We built unique personas for B2B and B2C audiences, tailoring creative and targeting for each group through segmented ad sets and landing pages.
Challenges
Uncertainty Around Channel Effectiveness
With a variety of potential marketing channels, the client struggled to identify which platforms would deliver the best lead generation results.
Our Solution
Test Marketing Across Key Platforms
We conducted channel testing on platforms like Facebook and B2B contact sites, measuring lead quality and volume to identify the most effective placements.
Challenges
Managing a Large Monthly Budget Efficiently
With a monthly budget of 2,000,000 yen, the client needed to allocate spend wisely to generate a high volume of quality leads without waste.
Our Solution
Smart Budgeting and Cost-Per-Lead Optimization
By analyzing performance metrics, we continuously optimized ad spend toward the highest-performing campaigns to maintain a CPA of approximately 10,000 yen.
Challenges
Lack of a Scalable, Long-Term Lead System
The client lacked a consistent system for generating leads over time, relying on short-term tactics rather than a sustainable strategy.
Our Solution
Scalable Lead Generation Infrastructure
We implemented tracking tools, analyzed behavioral data, and recommended SEO and content strategies to support ongoing lead generation beyond paid ads.
Advertising & Promotion
Results
200+ Monthly Leads Generated
Our integrated strategy delivered an average of over 200 high-quality leads per month across both B2B and B2C segments.
CPA Held to 10,000 Yen
Our optimization efforts kept the cost per acquisition at approximately 10,000 yen, maximizing the effectiveness of the 2,000,000 yen budget.
Foundation for Long-Term Growth
We built a system that enables the client to maintain steady lead generation through a combination of paid and organic strategies.
