Marketing Strategy for Organic Supplement Brand
Developing a unified marketing strategy that tripled Amazon sales for a Japanese supplement brand through branding, paid ads, and e-commerce optimization.
Digital Support for Global Salon Expansion
An aesthetic salon in Osaka, a health and beauty business serving international visitors to Japan, wanted to attract more foreign clients but lacked multilingual tools and visibility. To reach consumers, primarily women aged 25 to 45 seeking beauty services while in Japan, IGNITE provided strategy consulting, an English website, staff manuals, and an integrated reservation system to boost customer communication and bookings.
Key project information and target audience
Industry
Health & Beauty
Market
Japan Inbound
Business Model
Consumers (B2C)
Target Audience
Young, Middle, Female
Services provided in this project
Challenges
No Multilingual Promotion Channels
The client had no English marketing material or digital assets, which limited foreign customer discovery and caused confusion online
Our Solution
English Website and SEO Strategy
We developed an English version of the client’s website, optimized for relevant keywords and localized content to ensure global users understood the salon’s unique services.
Challenges
Limited Booking Access for Tourists
Staff were unsure how to confirm or handle English-language bookings, and tourists often lacked local contact numbers, leading to missed appointments.
Our Solution
Multilingual Booking Funnel
We implemented a reservation system that accepted English bookings and translated them into Japanese for staff. Automated reminders reduced no-show risk.
Challenges
No English Materials for Clients
There were no English materials explaining treatments or prices, which caused miscommunication and reduced trust among foreign clients.
Our Solution
Translated Menus and FAQs
We created an English treatment menu and a comprehensive FAQ section to clearly present services and address common concerns like allergies.
Challenges
Staff Anxiety Around Foreign Clients
Staff were hesitant to interact with English-speaking clients due to a lack of language training and confidence.
Our Solution
Staff Training and English Manual
We developed a manual with translated service phrases, simple questions, and communication guides, paired with training to ease language anxiety.
PR & Branding
Results
Leads Increased by 4x
The English website and multilingual booking system attracted a surge of new foreign customers, quadrupling the number of inquiries.
Improved Operational Efficiency
Automated booking workflows and ready-made templates reduced staff workload, streamlining service delivery for foreign clients.
Reduction in Stress Levels
Training and English support materials helped staff feel more confident and comfortable serving global customers.
OUR SERVICES
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