Top 10 Most Popular Eyewear Brands in Japan
In Japan, glasses and sunglasses are more than just tools for vision correction—they’re also essential fashion accessories. These days, eyewear that combines sharp design with everyday functionality is winning over everyone from trend-conscious youth to working professionals. In this article, we’ll spotlight five standout eyewear brands that are especially popular in Japan right now, and explore what makes each one so appealing.
Most Popular Eyewear Brands in Japan Ranked
- Moscot
- EYEVAN
- Oliver Peoples
- Kaneko Optical
- Oliver Goldsmith
- American Optical
- Masunaga Optical
- Tom Ford
- Tart Optical Arnel
- Shuron
1. Moscot
Source: Moscot Homepage
Founded in New York in 1915, Moscot is a heritage eyewear brand with over a century of history. Known for its timeless, rugged designs, Moscot’s signature frame—the “LEMTOSH”—is especially popular in Japan. Worn by countless celebrities, Moscot has built a loyal following among fashion-savvy individuals. Its vintage-inspired aesthetic, mixed with a modern edge, makes it a favorite for those who appreciate both style and substance.
2. EYEVAN
Source: EYEVAN Homepage
Launched in Japan in 1972, EYEVAN was created with the idea that glasses should be worn like fashion. The brand is known for its elegant, minimalist designs and exceptional craftsmanship. Each frame reflects a refined sense of style that works just as well at the office as it does on the weekend. With its balance of beauty and functionality, and the precision that comes with being made in Japan, EYEVAN remains a top choice for eyewear enthusiasts.
3. Oliver Peoples
Source: Oliver Peoples Homepage
Born in Los Angeles in 1986, Oliver Peoples has gained a global following thanks to its subtle, sophisticated designs and high-end materials. The brand’s understated silhouettes have made it especially popular in Japan, particularly among professionals and those with a discerning eye. Oliver Peoples offers a modern take on vintage styles, ideal for those seeking to project a sophisticated, polished image.
4. Kaneko Optical
Source: Kaneko Optical Homepage
Based in Sabae, Fukui—Japan’s eyewear capital—Kaneko Optical blends traditional Japanese craftsmanship with clean, contemporary design. Each pair is handmade by skilled artisans, resulting in frames that are both comfortable and incredibly durable. Known for its quality and refined aesthetics, Kaneko has garnered praise both domestically and internationally. It’s a brand that truly reflects the best of Japanese manufacturing.
5. Oliver Goldsmith
Source: Oliver Goldsmith Homepage
Founded in London in 1926, Oliver Goldsmith is a storied eyewear brand with a celebrity following and even a royal pedigree. Its bold, artistic frames are designed to make a statement, and the lineup ranges from vintage classics to updated modern styles. If you’re looking for eyewear with personality, Oliver Goldsmith delivers with both flair and substance.
6. American Optical
Source: American Optical Homepage
One of America’s oldest eyewear brands, American Optical was founded in 1833. Its “Original Pilot” model—officially adopted by the U.S. military—is a favorite worldwide for its rugged construction and clean design. In Japan, the brand is especially beloved by fans of vintage style. American Optical’s long history and simplicity make it a go-to for those who value both heritage and reliability.
7. Masunaga Optical
Source: Masunaga Optical Homepage
Established in 1905, Masunaga Optical is one of the founding names in Japan’s eyewear industry. The brand handles every stage of production in-house, ensuring precise craftsmanship and outstanding comfort. Its sleek, streamlined designs and use of premium materials appeal to people who appreciate thoughtful design and durability. Masunaga is highly respected in both Japan and overseas, and continues to be a symbol of Japanese eyewear excellence.
8. Tom Ford
Source: Tom Ford Homepage
Designed by the fashion icon himself, Tom Ford eyewear is known for its refined style and luxury appeal. The brand’s signature “T” logo and dramatic lines create a strong presence at first glance. In Japan, it’s especially popular among stylish adults looking to elevate their look. More than just glasses, Tom Ford frames are statement accessories in their own right.
9. Tart Optical Arnel
Source: Tart Optical Arnel Homepage
Initially launched in the U.S. in 1948, Tart Optical Arnel is often seen as the ultimate vintage eyewear brand. The “ARNEL” model—with its thick rims and distinct shape—was famously worn by James Dean and Johnny Depp, and remains a fan favorite. Its retro charm, mixed with a refined feel, makes it a lasting favorite among vintage eyewear enthusiasts in Japan.
10. Shuron
Source: Shuron Homepage
Shuron has been around since 1865 and is a staple in American eyewear history. Best known for the “RONSIR” series—the original browline frame—the brand offers a polished, intellectual look that works in both professional and casual settings. Shuron is well-loved for its timeless style, solid build, and no-frills approach, making it a must-have for anyone into vintage-inspired eyewear.
Conclusion
The eyewear brands that are thriving in Japan all share a few key traits: strong design, great functionality, and high-level craftsmanship. While legendary international names continue to influence trends, Japanese brands are earning attention for their precision, quality, and refined aesthetics. Glasses today are more than just tools for better vision—they’re a form of self-expression. Whether you’re dressing for style, work, or comfort, there’s a perfect pair out there for you.
