The Top 7 Most Popular Anime Merch Stores in Japan

Visiting Japan’s top anime merchandise stores is a must if you're a true anime fan. Whether you're hunting for rare figures, manga, or limited-edition goods, these stores are cultural landmarks in the anime world.
Here’s a guide to Japan's seven most popular anime merch stores, ranked by their cultural impact, popularity, and fan love.
Most Popular Anime Merch Stores in Japan
- Animate Ikebukuro
- Mandarake - Nakano Broadway
- Toranoana
- Lashinbang
- K-Books
- Kotobukiya
- Surugaya Ota Street
1. Animate Ikebukuro

Recognized by Guinness World Records as the world’s largest anime shop, Animate Ikebukuro is the holy land for anime fans. Spread over 11 floors, it offers everything from manga and anime Blu-rays to official merchandise, cosplay items, and even event spaces. It’s a must-visit for both beginners and hardcore collectors.
2. Mandarake – Nakano Broadway

Founded in 1987, Mandarake in Nakano Broadway is a paradise for secondhand anime and manga goods. You’ll find rare collectibles, vintage manga, old toys, cosplay gear, and more. The atmosphere is a true time capsule of otaku culture.
3. Toranoana

Toranoana is the go-to spot for indie comics and fan art collections. Focused on self-published works and creative projects, Toranoana captures the raw energy of otaku creativity. It’s a cornerstone of Akihabara’s vibrant subculture scene.
4. Lashinbang

As Japan’s largest secondhand anime goods chain, Lashinbang offers an impressive variety, from figures and CDs to cosplay and rare manga. It’s a treasure hunt experience, with great deals waiting if you dig around.
5. K-Books

K-Books specializes in manga, anime merchandise, and idol goods. It's perfect for collectors looking for both new and pre-owned items. Akihabara’s K-Books cluster includes multiple specialty stores.
6. Kotobukiya

Famous for its high-quality anime figures and model kits, Kotobukiya is a favorite among figure collectors. Exclusive limited-edition figures and collaborations make this store a top stop for serious fans.
7. Surugaya Ota Road

Located in Osaka’s Nipponbashi (Ota Road), Surugaya is a massive secondhand store specializing in games, anime goods, figures, and even vintage hobby items. It's slightly less internationally known but incredibly popular among local fans.
Notable Mentions
While the top seven dominate in overall popularity, merchandise for specific studios can be found in the following:
- Jump Shop
Official goods from Weekly Shōnen Jump hits like "One Piece" and "Demon Slayer." - Donguri Kyowakoku
Magical merchandise from Studio Ghibli films like "Totoro" and "Spirited Away." - Sanrio Shop
The official store for Hello Kitty, My Melody, and more beloved characters.
Conclusion
Whether you're hunting for rare figures, high-end collectibles, or adorable character goods, Japan’s anime stores offer something for every type of fan. Plan your trip carefully — some of these stores are entire worlds you can get lost in!