Top 10 Most Popular Christmas Gift Ideas in Japan
When it comes to the most exciting event of the year, Christmas surely takes the crown. As the streets sparkle with festive lights, the chilly air is softened by the warmth in our hearts. It is only natural to feel inspired to give someone a special gift. But when it is time to choose, you might find yourself wondering, “What would make them happy?” or “What is trending this year?”
In this article, we will share a ranking of the most popular Christmas gifts in Japan as of 2025, based on the latest trends and data. Whether you're shopping for a partner, family member, friend, or coworker, you're sure to find something that brings a smile. With the right gift, you can get your heart a little closer to someone special.
Top 10 Most Popular Christmas Gift Ideas in Japan Ranked
(*Based on Market Trends)
- Smartwatches
- Nintendo Switch & New Game Titles
- Luxury Chocolates & Sweets Gift Sets
- Perfume and Fragrances
- Chiikawa Merchandise
- Scarves and Gloves
- AI-powered Educational Toys
- Cosmetics & Holiday Makeup Gift Sets
- Experience-based Gifts
- Stylish Smartphone Accessories
1. Smartwatches
Smartwatches, which make daily life more convenient by helping with health tracking, notifications, and cashless payments, are popular across all age groups. The Apple Watch, in particular, is known for its stylish design and is well-loved by both younger and older users. As a gift, it's highly regarded as a “practical present that can be worn every day” and is appreciated by people of all genders.
2. Nintendo Switch & New Game Titles
The Nintendo Switch console and games, which can be enjoyed with family and friends, have become a classic Christmas gift each year. This year, new titles such as Super Mario Bros. Wonder and the Splatoon 3 Expansion Pass are especially in the spotlight. With more time being spent at home, the demand for gaming consoles continues to rise, making them popular among a wide range of age groups, from elementary and middle school students to adults.
3. Luxury Chocolates & Sweets Gift Sets
Visually stunning and delicious, luxury chocolates are a popular go-to gift every year thanks to their elegance and ease of giving. High-end brands like Godiva and Pierre Hermé are especially favored, as they reflect the giver’s good taste and make great gifts for friends, partners, and coworkers. Limited-edition Christmas packaging also adds a festive touch, helping to create a joyful holiday mood.
4. Perfume and Fragrances
Perfume is one of those gifts people rarely buy for themselves but are always happy to receive. Classic brands like Chanel and Dior offer elegant scents and beautifully designed packaging that give a sense of luxury. Choosing a fragrance that matches the recipient's personality can be a fun experience, making it a perfect gift for someone close to you. Since scents often linger in our memory, they become a meaningful and lasting present.
5. Chiikawa Merchandise
The "Chiikawa" series, which has exploded in popularity on social media, has captured the hearts of fans of all ages, from children to adults. With a wide range of merchandise, including plush toys, cushions, and smartphone accessories, the lineup is especially rich in 2025, featuring numerous collaborations and limited-edition items. Its adorable and soothing designs are sure to bring a smile to anyone who receives them.
6. Scarves and Gloves
When it comes to classic winter gifts, scarves and gloves are always a favorite. They are practical for the cold season and can be used by anyone, making them a universally appreciated present. Brand-name scarves from labels like Acne Studios and Burberry are especially popular. Choosing a soft material and a color that suits the recipient’s taste makes it a thoughtful and heartfelt gift.
7. AI-powered Educational Toys
As technology advances, educational toys are evolving as well. Learning tools equipped with AI features are especially appealing because they enable kids to learn while having fun. Items like the Doraemon AI PC are particularly popular among elementary school children. Since they make it fun to study subjects like English and programming in a game-like format, they are also well-received by parents. It is an ideal gift that combines education and entertainment.
8. Cosmetics & Holiday Makeup Gift Sets
Limited-edition Christmas beauty coffrets are a dream gift for many women, with their luxurious packaging and contents. Popular brands like Dior, Chanel, and Yves Saint Laurent release exclusive sets only during this season, often sparking a rush to get them. The festive packaging adds to the holiday spirit, making it a heart-fluttering gift the moment it is received. It is also the perfect treat for yourself.
9. Experience-based Gifts
An increasing number of people are valuing experiences over material things, making “experience gifts” an increasingly popular choice. Options like afternoon tea for two, hot spring inn stays, or spa and beauty treatments can be tailored to the recipient’s preferences, which adds to their appeal. Even when you're unsure what to give, experience-based gifts are a thoughtful and easy option.
10. Stylish Smartphone Accessories
Now that smartphones have become an essential part of daily life, related accessories are also popular as gifts. Practical items that can be used every day, such as MagSafe-compatible stands, wireless chargers, stylish cases, and PopSockets, are especially well-liked. With their affordable price range and everyday usefulness, these gifts are easy to give and sure to be appreciated for their thoughtful style.
Conclusion
How did you like the 2025 Christmas gift ranking in Japan? From practical items like smartwatches and game consoles to heartfelt gifts such as luxury chocolates and perfumes, and even experience-based gifts that are gaining attention lately, a wide variety of options made the list.
Choosing a present while considering the recipient’s age, preferences, and lifestyle is a thoughtful way to express your consideration.
Of course, what you give matters, but the feeling behind choosing something with that person in mind is what truly makes a Christmas gift special. This winter, create lasting memories with your loved ones by giving a gift that comes from the heart.
