8 Popular Car Subscription (Rental) Services Available in Japan

We're shifting from traditional car ownership to a more flexible approach, renting when needed or paying a flat monthly fee. Car subscription services are now stepping in to fit this new way of living.

In this article, we’ve carefully selected 8 of the most popular and highly rated flat-rate car rental and subscription services available in Japan. We’ll introduce each one in detail, covering features, pricing, and usage conditions.

Ranking of Popular Car Subscriptions

1. KINTO

2. Flat-rate Carmo-kun

3. SOMPO-De-Noru

4. NORERU

5. MOTA Flat-Rate

6. Nissan Subscription (ClickMobi)

7. Honda Monthly Owner

8. EveryGo

1. KINTO

Source: KINTO Homepage

Overview

KINTO is a car subscription service launched by Toyota in 2019. As the first initiative of its kind by a major Japanese automaker, it drew attention as Toyota's full-scale entry into mobility services. Initially focused on urban areas, KINTO has rapidly expanded nationwide through its network of dealerships. Its lineup now includes high-value models like Lexus and BEVs (Battery Electric Vehicles), catering to both individual and corporate users.

The appeal lies in its all-inclusive pricing structure, which covers insurance, taxes, and maintenance, offering a simple and worry-free experience. Delivery times and app-based management features have also improved, earning strong support, particularly in metropolitan areas.

Key Features

- Wide selection of domestic and imported models (Toyota, Lexus, etc.).

- Available for corporate contracts.

- Choose from 3, 5, or 7-year plans.

Pricing

Monthly: From 30,000 yen (varies significantly depending on the model).

Recommended For

- Those who want to avoid the hassle of dealing with insurance and taxes.

- Toyota fans and family households.

2. Flat-Rate Carmo-kun

Source: Flat-Rate Carmo-kun Homepage

Overview

Launched in 2018 by Nile Corporation, this is a fully online car lease subscription service. Its biggest strength is the ability to complete contracts and vehicle delivery anywhere in Japan through the internet. As a pioneer in promoting the concept of “car subscriptions” to younger generations and people living outside major cities, it has played a key role in expanding the market.

As the service has grown, it has added flexible plans with inspection and insurance support, as well as used car leasing options to meet a wide range of needs. With vehicle options ranging from compact cars to SUVs, it has gained popularity among both urban and rural users. Its clear pricing and fully online process make it especially convenient.

Key Features

- Monthly fees include vehicle inspections, taxes, and maintenance.

- Flexible contract terms from as short as 1 year up to 11 years.

- Used car plans are available for more budget-friendly options.

Pricing

Monthly: From 20,000 yen (varies by vehicle and plan)

Recommended For

- People living in rural areas or who are new to car ownership.

- Those looking for a stable, long-term subscription model.

3. SOMPO-De-Noru

Source: SOMPO-De-Noru Homepage

Overview

Launched in 2019 by SOMPO Holdings and DeNA SOMPO Mobility, this car subscription service stands out as one of the few initiated by an insurance company. Emphasizing strong accident response and comprehensive coverage, it positions itself as a trustworthy alternative to traditional car loans. The service has gained traction particularly among older adults and users who prioritize insurance and safety.

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Its appeal lies in the peace of mind that comes from insurance-company-backed support systems, including robust coverage and reliable roadside assistance. It’s especially popular among senior drivers and families.

Key Features

- All-in-one plan includes optional insurance and roadside assistance.

- Compatible with major Japanese automakers such as Toyota, Nissan, and Honda.

- Flexible contract terms from short-term (1 year) to mid-to-long-term (up to 7 years)

Pricing

Monthly: From 25,000 yen (varies depending on coverage and vehicle).

Recommended For

- Those seeking total peace of mind with comprehensive insurance coverage.

- First-time drivers or senior households.

4. NORERU

Source: NORERU Homepage

Overview

Launched in 2016 by IDOM (formerly Gulliver), a major used car retailer, this service leverages its extensive inventory to shift customer focus from traditional used car ownership to a more flexible "trial driving" experience. With short-term usage and the freedom to switch vehicles, it has successfully attracted repeat users and those seeking frequent car changes. Its marketing message, "Drive without buying," highlights this unique appeal.

Thanks to flexible contract terms and easy vehicle swaps, it’s especially popular among users who want to try different cars. Since vehicles are sourced directly from the used car market, the service is also more budget-friendly.

Key Features

- Vehicle switching every 90 days (conditions apply).

- Lower monthly fees due to focus on used vehicles.

- Flexible returns and vehicle changes.

Pricing

Monthly: From 20,000 yen (varies by model and switching frequency).

Recommended For

- Car enthusiasts who want to try different vehicles.

- People looking to match their car to life changes and stages.

5. MOTA Flat-Rate

Source: MONTA Flat-Rate Homepage

Overview

Offered by the automotive information site MOTA (formerly Auto-one), this flat-rate subscription service specializes in new cars only. With a user-friendly interface that makes everything from online quotes to vehicle delivery smooth and seamless, it has gained popularity among younger drivers and female users.

Key Features

- Compatible with all domestic car brands.

- Fully online process from credit check to delivery.

- Contracts up to 11 years available, with 0 yen down payment options.

Pricing

Monthly: From 19,000 yen (maintenance plan included).

Recommended For

- Those who want a new car but are hesitant about taking out a loan.

- Younger users looking to minimize paperwork and hassle.

6. Nissan Subscription (ClickMobi)

Source: Nissan Subscription (ClickMobi) Homepage

Overview

A new fixed-rate car lease service directly operated by Nissan. It features a wide selection of models equipped with the latest technologies, especially electric vehicles (EVs), making it ideal for eco-conscious drivers and corporate use.

Key Features

- Strong EV lineup, including models like Note, Ariya, and Sakura.

- Short-term subscriptions are available from as little as 1 year.

- Online consultations and test drive reservations supported.

Pricing

Monthly: From 35,000 yen (includes EV and insurance).

Recommended For

- Individuals interested in EVs.

- Companies considering EVs for their corporate fleet.

7. Honda Monthly Owner

Source: Honda Monthly Owner Homepage

Overview

Operated by Honda, this subscription-style service is similar to a short-term rental, offering flexible monthly contracts. Designed for temporary needs, it’s ideal for situations like job transfers, travel, or short-term use.

Key Features

- Contracts available on a monthly basis.

- Pickup and return at designated locations (limited service areas).

- Mainly offers compact and kei (light) cars.

Pricing

Monthly: From 27,000 yen (includes insurance and tax).

Recommended For

- People who need a car temporarily.

- Those needing short-term use for moving, childcare, or visiting family.

8. EveryGo

Source: EveryGo Homepage

Overview

Part of Honda’s car-sharing business, this service is centered in urban areas and offers subscription-like flexibility with usage options ranging from 15-minute increments to full-day rentals. The entire process—from registration to use—is done via smartphone, making it especially popular among younger users.

Key Features

- Book, unlock, and pay all through the app.

- Available from as short as 15 minutes; supports hourly and daily use.

- EV models are also being introduced.

Pricing

From 200 yen per 15 minutes / Daily maximum from 6,000 yen.

Recommended For

- City residents, new or inexperienced drivers.

- People who want to drive only on weekends or for short trips.

Conclusion 

The perception of cars is shifting—from something to own to something to use.

For example, A-san, a young office worker in Tokyo, started using EveryGo for weekend drives and trips back to their hometown. They say the convenience of “being able to drive anytime, with just a smartphone” lowered the barrier to car ownership.

Meanwhile, B-san and their spouse, a child-rearing couple living in a rural area, chose a safe family car through Flat-Rate Carmo-kun while keeping monthly costs low—striking a balance between budget and peace of mind.

At the same time, Company C, which places value on environmental responsibility, introduced EVs from Nissan Subscription for business use. The move helped enhance the company’s image and has been well received by employees.

The eight car subscription services introduced in this article each offer a chance to rethink the idea of “freedom of mobility” and “the burden of ownership,” tailored to different lifestyles and values.

Whether you’re frequently relocating, need a car for a short time, or just want to try it out, car subscriptions are becoming a powerful option. Choose the service that best fits your lifestyle and usage needs.