Top 5 Gluten-Free Snack Brands From Japan

Gluten-free products are gaining popularity in Japan, not just among individuals with wheat allergies or gluten intolerance, but also among those who are mindful of their health and wellness. As demand grows, more Japanese companies are creating high-quality, great-tasting gluten-free snacks using thoughtful ingredients and innovative techniques.

In this article, we highlight five standout Japanese gluten-free snack brands making waves in the market today. Whether you're just starting a gluten-free lifestyle or have been gluten-free for years, these brands are worth checking out.

Gluten-Free Snack Ranking

(*Ranked Based on Market Trends)

1. ZENB (ゼンブ)
2. Nogi (禾)
3. BENI BITES (ベニバイツ)
4. Oomugi Kobo (おおむぎ工房)
5. Natural Life Associe Goichiro (ナチュラルライフ アソシエ 吾一郎)

1. ZENB (ゼンブ)

Source: ZENB Homepage (EN)

ZENB is a plant-based, gluten-free food brand developed by ZENB JAPAN, part of the Mizkan Group, headquartered in Handa, Aichi Prefecture. The brand focuses on using as much of the whole plant as possible to create flavorful and nutrient-rich products.

Their bestsellers include ZENB Noodles, made from 100% yellow peas, and ZENB Bread, made from legume flour with no wheat. Both are gluten-free, lower in carbs, and popular among health-conscious consumers.

ZENB’s products are available through their official online store, Amazon Japan, Rakuten, and Yahoo! Shopping. The brand has received several accolades, including the Good Design Award and recognition from Japan’s Ministry of Agriculture for its food education initiatives. ZENB is also expanding globally through a partnership with FC Barcelona and unique promotions, such as their food truck, ZENB Café: Gluten-Free GO!

2. Nogi (禾)

Source: Nogi Homepage

Based in Sanuki, Kagawa Prefecture, Nogi is a gluten-free and vegan-friendly snack brand that uses only plant-based, allergen-free ingredients—no wheat, eggs, or dairy. Their treats are made with Japanese rice flour and rice bran, resulting in a clean and natural flavor.

Popular items include the crunchy Nuka Biscuits (Kinako flavor) and savory Yuzu Pepper Crackers, made with dried shiitake mushrooms and yuzu kosho. Everything is designed to highlight the natural taste of the ingredients.

Under the concept of “the joy of sharing,” Nogi crafts snacks that everyone can enjoy together, regardless of dietary restrictions. Their lineup is free from all 28 major allergens in Japan, making them a standout in the gluten-free space.

3. BENI BITES (ベニバイツ)

Source: BENI BITES Homepage (EN)

BENI BITES is a plant-based, gluten-free snack brand that uses premium Beni Haruka sweet potatoes from southern Kyushu. Their products are sugar-free, low-glycemic index (low-GI), and rich in dietary fiber—ideal for health-conscious snackers.

Available in five flavors—Original, Date, Protein, Apple Cinnamon, and Fig—these snacks contain no wheat and bring out the natural sweetness and texture of the sweet potato.

BENI BITES are sold at health-oriented retailers like Natural Lawson, Bio c’ Bon, Biople, and Natural House, as well as online. Certified by the Japan Vegan Society, the brand also supports environmental causes through its participation in the 1% for the Planet initiative. Their parent company, Morning Boost, is part of a consortium that promotes sweet potato exports, helping to showcase Japan’s agriculture globally.

4. Oomugi Kobo  (おおむぎ工房)

Source: Oomugi Kobo Homepage (JP)

Oomugi Kobo, run by Oomugi Kobo Roa Co., is the only Japanese confectionery maker that specializes in barley-based sweets. Headquartered in Ashikaga, Tochigi Prefecture, the company has been crafting gluten-free treats using 100% locally grown two-row barley since 1986.

Their signature product, the Barley Dacquoise, is a wheat-free, award-winning pastry that has earned a Gold Medal from Monde Selection. The brand emphasizes safety, quality, and traceability by managing everything in-house—from growing ingredients to manufacturing and selling.

Oomugi Kobo also contributes to local agriculture by partnering with nearby farmers and revitalizing abandoned farmland. As interest in healthy and sustainable food continues to grow, this brand is one to watch.

5. Natural Life Associe Goichiro (ナチュラルライフ アソシエ 吾一郎)

Source: Natural Life Associe Goichiro Homepage

Natural Life Associe Goichiro is a health-conscious food brand based in Sano, Tochigi Prefecture, specializing in gluten-free and additive-free products. Using ingredients grown on their own farm, they prioritize safe, wholesome production.

Popular offerings include additive-free potato chips (low-sodium, gluten-free, and free of artificial seasonings) and Enishi Soba, made from their own buckwheat flour. These products are available through online platforms like Rakuten.

The company also actively communicates with customers via Instagram, sharing new product updates and event information. As consumer interest in healthy eating grows, Goichiro is gaining attention in Japan’s gluten-free market.

Conclusion

Gluten-free diets continue to gain popularity, and more Japanese brands are stepping up with creative, high-quality options that don’t compromise on taste. Each of the five companies featured here brings something unique to the table—from plant-based innovation to traditional ingredients with a modern twist.

Whether you're avoiding gluten for health reasons or simply curious to try something new, Japan’s gluten-free snack scene offers plenty of exciting choices. Find the one that suits your lifestyle and treat yourself to a delicious, worry-free snack experience.