Top 5 Anniversary Gifts Couples Love in 2025

Anniversaries are a special time for couples to celebrate their journey together, whether it’s a birthday, a six-month milestone, or a multi-year relationship. And when it comes to choosing a gift, most people want something thoughtful that truly makes their partner happy. But let’s face it: figuring out what to give can be tricky. You might be stuck for ideas or feel like your go-to gifts are starting to get a little stale.
To help you out, we’ve rounded up five of the most popular anniversary gift ideas among couples in Japan, based on top-selling items from Rakuten and Amazon. From items you can use together to personalized keepsakes that show how much you care, these gifts are perfect for making your next anniversary feel meaningful and memorable.
Top Anniversary Gifts for Couples Ranked
- Matching accessories
- Matching keychains
- Pair mugs and tumblers
- Photo frames and photo cubes
- Coordinated outfits
1. Matching Accessories

When it comes to couple gifts, matching accessories are a classic for a reason. Rings, necklaces, or bracelets that you can wear every day help you feel connected no matter where you are. Custom options that let you engrave initials or anniversaries are especially popular at the moment, along with minimalist, unisex designs. Silver and stainless steel are favored for their durability and style, making these accessories a lasting symbol of your love and affection.
2. Matching Keychains

If you're looking for something low-key but meaningful, matching keychains are a great pick. Easy to attach to your house or car keys, they’re a subtle way to carry a reminder of your partner with you every day. With so many designs, such as engraved initials, sweet messages, or fun illustrations, and a variety of materials like leather, metal, and acrylic, there’s something for every couple. They're especially popular among teens and young adults thanks to their affordability and charm.
3. Pair Mugs and Tumblers

Practical, cozy, and thoughtful: matching mugs and tumblers make everyday moments a little more special. Whether it’s a morning coffee or a relaxing tea break, these gifts blend function with a personal touch. From mugs that create a heart when placed side by side to custom color combinations or name engravings, there are plenty of gift-ready designs available. They’re a top choice for couples living together or newlyweds looking to create shared routines.
4. Photo Frames and Photo Cubes

Looking to turn memories into something lasting? A photo frame or photo cube might be the right item. Lately, 3D acrylic cubes and custom-engraved frames (with names or special dates) have become especially popular, as they make for a truly unique gift. They also double as décor, making them a great way to showcase travel memories, favorite snapshots, or a special day together. It’s a gift that’s sure to make your partner smile every time they see it.
5. Coordinated Outfits

Matching outfits (or “couple looks”) are a fun way to show your bond, especially among younger couples. T-shirts and hoodies are popular choices since they’re easy to wear day-to-day. Rather than going full-on matching, many couples now opt for subtle coordination, like wearing similar colors or styles that complement each other. These gifts are also very photogenic, so they’re perfect for anniversary dates, day trips, or getaways you’ll want to remember.
Conclusion
Anniversaries are the perfect chance to reconnect and show appreciation for your partner. The gifts in this list are not only practical but also full of meaning, whether it’s something you wear every day or a keepsake you display at home. Choose what feels right based on how you’ll spend the day and what your partner will truly appreciate. Here’s to making this year’s anniversary one to remember.