Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
seo-marketing
SEO Marketing for a Matchmaking App
PROJECT DETAILS
SEO Marketing for a Matchmaking App
Boosting organic traffic and lead quality for a matchmaking app through advanced SEO, content creation, and automation, resulting in lower acquisition costs and higher conversions.
Matchmaking Service
Challenges
Costly Paid Advertising
The client heavily depended on paid media, which led to rising costs and diminishing returns. They needed a more cost-effective and sustainable lead generation strategy.
Our Solution
Persona-Focused SEO Strategy
We refined target personas and created SEO content aligned with their needs. Combined with technical optimizations and user-focused web design, this strategy drew high-intent users to the site.
Challenges
Low Organic Visibility
With fierce competition in the dating industry, the client's site struggled to rank for keywords that mattered most to potential users.
Our Solution
High-Quality Content & Backlink Strategy
We developed rich, informative content to match user search intent and implemented a backlink acquisition strategy. This pushed key pages into top-ranking positions.
Challenges
Inefficient Lead Conversion
Although traffic increased, many visitors failed to take further action, leading to low conversion efficiency.
Our Solution
Automated Lead Nurturing
We introduced behavior-triggered email automation to engage visitors post-visit. This helped qualify leads and boosted inquiry-to-signup conversions.
Challenges
Poor Lead Qualification
The broad targeting led to unqualified leads, resulting in wasted resources during the follow-up process.
Our Solution
Content Filtering for Better Lead Quality
We created content that transparently communicated service pricing and expectations, which naturally filtered out mismatched leads early in the funnel.
seo-marketing
Results
10x Organic Traffic Increase
Within three months, organic search users jumped to over 21,000, drastically reducing dependency on paid acquisition
Top 3 Keyword Rankings
Key service pages ranked in the top three for primary keywords, outpacing competitors and increasing brand visibility.
1.5x More Conversions
Educational content and email automation improved conversion rates by 1.5 times while reducing the time spent on unqualified leads.
