Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
content-marketing
Japanese SEO Content Creation for Hotel Search Engine
PROJECT DETAILS
Japanese SEO Content Creation for Hotel Search Engine
Creating Japanese SEO content for a hotel search engine, boosting impressions by 371% and URL rating by 529% in two months through keyword targeting and link-building.
Global Accommodation Search Engine
Challenges
Targeting Local Search Demand
With tens of thousands of pages, it was unclear how to optimize the site to display the most relevant pages for Japanese users searching with local keyword combinations.
Our Solution
Prioritized SEO Page Strategy
We analyzed keyword demand using search console data and third-party tools, identifying regions with high traffic potential. We prioritized these areas and structured our content production accordingly for maximum impact.
Challenges
Creating Quality Content at Scale
The client needed to mass-produce location-specific pages while maintaining high quality and relevance—all within a limited budget.
Our Solution
Keyword Mapping for Efficient Production
We clarified keyword priorities for each region, aligning them with page content to ensure relevance. This allowed us to produce effective content that matched search intent and stayed within budget constraints.
Challenges
Delivering Speed Without Compromise
The project demanded fast content delivery at scale while competing against well-established websites in the Japanese market.
Our Solution
Scalable Content Production Workflow
We deployed a team of five writers and developed a customized workflow for efficient production. This enabled us to deliver 50+ high-quality articles monthly while maintaining SEO effectiveness.
Challenges
Boosting Domain and URL Authority
Despite creating SEO-optimized pages, the client’s Japanese URL rating (UR) and domain rating (DR) needed improvement to compete in search rankings.
Our Solution
Strategic Link-Building Campaign
We implemented both internal linking strategies and external outreach campaigns to build authoritative backlinks. This improved the site’s credibility and ranking potential in Japan.
content-marketing
Results
Growth in Impressions
In just two months, search impressions rose by 371%, dramatically improving visibility in Japanese search results.
Increase in Clicks
With more targeted and relevant content, the site saw a 323% boost in click-throughs from organic search.
Growth in URL Rating
Our combined SEO and link-building efforts led to a 529% increase in the Japanese URL rating, strengthening the site’s authority in the market.
