Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
seo-marketing
SEO Content Creation for a Food Delivery App
PROJECT DETAILS
SEO Content Creation for a Food Delivery App
Creating localized SEO content to drive a 181.5% increase in organic traffic for a food delivery app through targeted keywords and strategic internal linking.
Food Delivery App
Challenges
Low Organic Visibility for New Market Entry
As a new entrant in the Japanese market, the client lacked organic traffic due to a lack of localized content and minimal presence in search engine results.
Our Solution
Area-Specific SEO Content Strategy
We conducted in-depth keyword research and developed content around highly relevant “area + cuisine” keyword combinations, boosting local visibility and relevance.
Challenges
No Structured Internal or External SEO Support
The client had no SEO-focused content structure in place, and no internal or external link-building strategy to support page authority or discoverability.
Our Solution
Comprehensive Internal and External SEO Measures
We created an internal linking strategy to guide users and search engines through the content effectively. At the same time, we implemented external link-building tactics to improve domain authority.
Challenges
Large-Scale Content Production with Local Accuracy
Creating hundreds of content pages at scale while maintaining localization accuracy and SEO effectiveness posed both operational and quality assurance challenges.
Our Solution
Content Planning and Workflow Optimization
We built a scalable content production system using clear templates and workflows, enabling the consistent creation of high-quality SEO content for over 750 localized pages.
Challenges
Need for User Acquisition
The client needed to rapidly increase visibility and user acquisition in the short term to justify continued investment in the Japanese market.
Our Solution
Search Visibility Acceleration via SEO
Our keyword-targeted content strategy led to a rapid increase in impressions, boosting user acquisition without relying on paid channels.
seo-marketing
Results
Increase in Search Impressions
By targeting local keyword variations and improving site structure, we achieved a 356% increase in search ranking impressions in one year.
Growth in Organic Traffic
Our strategy and execution generated an 181.5% increase in organic traffic, bringing significantly more users to the app’s web platform.
750+ Pages of Optimized Content
We successfully produced over 750 localized and optimized SEO content pages, each tailored to specific area + cuisine queries, forming the core of the client’s Japanese SEO presence.
