Top 8 Best Places to Buy Luxury Watches in Japan

Japan has become a significant destination for luxury watch buyers, thanks to its impeccable customer service, pristine retail environments, and a wide variety of both international and Japanese timepieces. Whether you're hunting for a brand-new Rolex in a sleek flagship boutique or searching for a vintage Grand Seiko in near-mint condition, Japan offers some of the best curated shopping experiences in the world. In particular, cities like Tokyo, Osaka, and Nagoya are filled with watch stores catering to every collector and enthusiast.

In this guide, we’ve compiled the top places to buy luxury watches in Japan—seven highly recommended locations for brand-new purchases and three top-tier secondhand stores. Each one stands out for its product selection, expertise, and service, making it an essential stop on any watch-hunting journey through Japan.

Best Places to Buy Luxury Watches in Japan Ranked

Buying New

1. Ginza Six
2. Wako Ginza
3. Isetan Shinjuku
4. TANAKA
5. Best Vintage Grand Front Osaka (Best Ishida)

Buying Secondhand

6. Jackroad
7. Gallery Rare
8. Komehyo

Buying New Watches

1. Ginza Six

Source: Ginza Six Homepage

Ginza Six is one of Tokyo’s most prestigious luxury shopping complexes, home to flagship boutiques for numerous watchmakers. You’ll find dedicated spaces for Breitling, Chaumet, Piaget, and others, each offering a premium shopping experience. The elegant atmosphere and well-trained staff make it a standout destination for purchasing new timepieces.

• Location: Ginza, Tokyo
• Available brands: Breitling, Chaumet, Piaget, Chopard, Jaeger-LeCoultre, Franck Muller, and more

2. Wako Ginza

Source: Wako Ginza Homepage

Wako Ginza is an iconic landmark in Tokyo’s Ginza district known for its historical presence and high-end offerings. Its watch department features a handpicked selection of Japanese and European luxury brands, all presented in a beautifully preserved building. The ambiance and attention to detail reflect the very best of traditional Japanese retail.

• Location: Ginza, Tokyo
• Available brands: Seiko, Issey Miyake, Baume & Mercier, Agnes B., and more

3. Isetan Shinjuku

Source: Isetan Shinjuku Homepage

Located inside one of Tokyo’s most stylish department stores, the 5th floor of the main building of Isetan Shinjuku is a paradise for horology enthusiasts. This multi-brand store lets you browse and compare timepieces from some of the most recognized names in the industry, all in one central location. It's especially convenient for those new to luxury watch shopping.

• Location: Shinjuku, Tokyo
• Available brands: Grand Seiko, Patek Philippe, Omega, Cartier, TAG Heuer, and more

4. TANAKA

Source: TANAKA Homepage

TANAKA in Nagoya is a premier destination for new luxury watches. It offers both domestic and international brands in a sleek boutique setting. The knowledgeable staff provides personalized service and often carries Japan-exclusive models, making it a unique stop for serious collectors.

• Location: Sakae, Nagoya
• Available brands: Longines, Zenith, Baume & Mercier, Jaeger Le-Coultre, TAG Heuer, and more

5. Best Vintage Grand Front Osaka (Best Ishida)

Source: Best Ishida Homepage

Located in Osaka’s Grand Front shopping complex, Best Vintage offers a curated selection of premium watch brands in a stylish, modern showroom. It’s one of the best places in the Kansai region to explore multiple brands side by side with the help of expert staff.

• Location: Umeda, Osaka
• Available brands: Bell & Ross, Chronoswiss, Delma, Grand Seiko, Montblanc, and more

Buying Secondhand Watches

6. Jackroad

Source: Jackroad Homepage

Jackroad, located in Tokyo’s Nakano Broadway, is a legendary secondhand watch shop with a massive inventory. It’s a favorite among both domestic and international collectors, offering everything from everyday luxury models to rare vintage finds. The store is known for transparent pricing and in-house servicing.

• Location: Nakano, Tokyo
• Available brands: Rolex, Omega, IWC, Tudor, Grand Seiko, and more

7. Gallery Rare

Source: Gallery Rare Homepage

Gallery Rare is a high-end resale boutique known for its elegant atmosphere and carefully selected inventory. With locations across Honshu, it offers a trustworthy platform for buying secondhand luxury watches in excellent condition. The store specializes in top-tier brands and ensures authenticity through rigorous checks.

• Location: Multiple locations in Tokyo and Osaka; additional stores in Nagoya and Hyogo
• Available brands: Rolex, Patek Philippe, Audemars Piguet, Cartier, Swatch, IWC, and more

8. Komehyo

Source: Komehyo Homepage

Komehyo is one of Japan’s largest secondhand luxury retailers, with multiple branches across major cities. Their stores carry a wide range of pre-owned watches, clearly graded and reasonably priced. They’re ideal for travelers looking for deals on authenticated luxury pieces, and tourists can also enjoy tax-free shopping.

• Location: Tokyo, Sapporo, Nagoya, Kyoto, Osaka, Kobe, Hiroshima, Fukuoka
• Available brands: Rolex, IWC, Panerai, Seiko, TAG Heuer, Omega, and more

Conclusion

Whether you're buying new or pre-owned, Japan's luxury watch market delivers world-class quality, exceptional service, and unique finds. From department stores with full-line brand galleries to elegant resale boutiques offering rare collector pieces, there’s something here for every type of enthusiast. And thanks to the country’s commitment to authenticity and detail, you can shop confidently.

For anyone serious about collecting or simply looking for an exceptional timepiece to commemorate a trip, Japan offers one of the most refined watch-buying experiences in the world. Plan, explore multiple stores, and don’t hesitate to ask questions—the staff at these top locations are usually more than happy to guide you toward the perfect choice.

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