U.S.-Based Online B2C English Learning Platform
In response to the COVID-19 pandemic, a Los Angeles-based English-language school moved its existing language programs online and entered the Japanese market. The company needed a local partner capable of providing end-to-end support, from business model development and localization to customer acquisition and operational setup.
No Established Business Model for Japan
Although the company had existing educational programs, its online service for the Japanese market was still at the concept stage.
Limited Experience Managing Ads in Japan
The company lacked the expertise and resources to manage and optimize advertising in the Japanese market, resulting in a low CVR and high CPA.
Operational Challenges
Coordinating instructor and student schedules, managing instructor hours, and maintaining service quality were affecting retention and student satisfaction.
Research & Strategy
Marketing Strategy
Target Persona Research
KPI & P&L Simulation
Creative & Development
Website Optimization
Landing Page Development
Banner Design & Copywriting
Operations & Management
Google & Social Ads Management
Booking System Setup
Staff Recruitment & Training