Top 6 Popular Cosmetic Subscription Box Services in Japan
In Japan, interest in beauty and skincare has been growing, and subscription services that allow people to try new cosmetics easily have become increasingly popular. Monthly cosmetic boxes delivered straight to your door make it easy for busy people to experience trendy and buzz-worthy items. Many of the products take advantage of Japan’s unique quality and technology, making them a must-try for beauty lovers. In this article, we introduce six of the most popular cosmetic subscription box services in Japan, explaining their features and highlights. If you're eager to discover new beauty products, this guide is for you.
Popular Cosmetic Subscription Service Ranking
- My Little Box
- Beauty Box / LOOK FANTASTIC
- Beauty Box / Excellent Medical
- COLORIA / High Link
- ilmee
1. My Little Box
Source: My Little Box Official Website
My Little Box is a popular subscription service from France, loved by many women in Japan. Each month, a charmingly themed box is delivered, containing skincare and makeup items along with lifestyle goods and accessories. The products are known for combining practicality with great design, adding a touch of excitement to daily life. Many boxes include collaborative items with well-known brands, making the high-quality selection especially appealing. For the Japanese market, instructions and support are provided in Japanese, so even first-time users can enjoy it with ease. With a lineup that reflects seasonal trends, there’s always something new to look forward to. It’s a great service for those who want to try out new cosmetics and lifestyle items casually.
2. Beauty Box / LOOK FANTASTIC
Source: Beauty Box Official Website
Beauty Box is a popular subscription service from the UK, supported by beauty lovers worldwide. Each monthly box is packed with samples and full-sized items from popular brands, including skincare, makeup, and hair care products. It’s particularly recommended for those interested in overseas cosmetics, as it often includes items that are hard to find in Japan. The service is reasonably priced, offering great value and earning many repeat customers. Orders can be placed directly from the LOOKFANTASTIC website, which also has Japanese-language pages, making it beginner-friendly for international shoppers. Special collaboration boxes and limited-edition sets are released regularly, making each month’s unboxing an enjoyable experience.
3. Beauty Box / Excellent Medical
Source: Beauty Box Rakuten Page
Provided by Excellent Medical, Beauty Box is a subscription service that draws on expertise in aesthetic medicine. It delivers carefully selected, high-quality skincare items focused on anti-aging and brightening effects. Products are developed with medical knowledge, ensuring safety and making them suitable for sensitive skin. Each monthly box includes a well-balanced set of serums, creams, and masks packed with effective ingredients to upgrade your daily skincare routine. Detailed instructions are provided, making it easy even for beginners to follow proper care steps. This service is perfect for those seeking professional-level skincare at home.
4. COLORIA / High Link
Source: COLORIA Official Website
COLORIA is a Japan-based subscription service focused on fragrances. Each month, it delivers mini-sized perfumes from popular and up-and-coming brands, allowing users to try various scents depending on mood or occasion. Beginners can easily test different fragrances, and full-size bottles can be purchased if you find a favorite. COLORIA also provides guides on how to enjoy fragrances, making it perfect for those who want to expand their scent repertoire. Seasonal and limited-edition scents are released regularly, keeping the service fresh and exciting.
5. ilmee
Source: ilmee Official Website
ilmee is a Japan-based beauty subscription service delivering carefully selected skincare and makeup items each month. Many of the products focus on safety and gentleness for sensitive or natural-oriented users. ilmee’s cosmetics are chosen under strict quality control and often feature natural and organic ingredients. The monthly box includes guides with detailed instructions, making it beginner-friendly. Trendy new cosmetics are frequently added, ensuring users never get bored.
Conclusion
Japan’s cosmetic subscription services offer a wide variety of options to meet diverse needs. They allow busy people to easily try new beauty items and find skincare and makeup products that suit them. From lifestyle-focused boxes like My Little Box, to global-trend services like LOOKFANTASTIC, fragrance-centered subscriptions like COLORIA, medical expertise-driven boxes like Excellent Medical’s Beauty Box, Korean beauty-focused services like COSMETRO / sEnce, and natural Japanese brands through ilmee—each service has its own unique charm. These subscription services make daily beauty care more enjoyable and effective and are sure to gain even more attention in the future. If you’re looking to discover the latest trends or find products that suit you, consider trying a cosmetic subscription box that matches your needs.
