Moeko M

Strengths and Achievements as an Agency

Q: What specific achievements and strengths do you have in assisting overseas companies entering Japan?

A: One of our strengths is our ability to provide customized support tailored to each client. From strategic planning and implementation of marketing campaigns to evaluating results and making improvements, we offer comprehensive support from beginning to end, ensuring prompt responsiveness and consistent support that meets our clients' needs.

Additionally, another of our strengths is the presence of bilingual marketers on our team. With native speakers of both English and Japanese, we can execute highly localized marketing strategies.

Q: With numerous advertising agencies available, what sets your company apart and makes it the ideal choice? Could you highlight your unique qualities and competitive advantages?

A: While there is some overlap with the strengths mentioned earlier, our company's uniqueness hinges on two primary pillars: firstly, our linguistic capabilities, and secondly, our ability to deliver customized marketing solutions tailored to our clients' needs. There is indeed a noted scarcity of individuals who are native speakers of both English and Japanese and also work as marketers in Japan. Our service delivery process, additionally, is streamlined to provide comprehensive support in a one-stop approach, so that everything is handled internally. For instance, there is no case in which we handle strategy while actual content creation and publication are entrusted to another company.

Q: In which industries and for what sizes of overseas companies does your company excel in providing support?

A: We manage projects for businesses ranging from small and medium enterprises to large corporations, and we typically do not limit ourselves based on company size or industry.

Expertise and Connections in the Japanese Market

Q: How does your company gather and analyze information on the latest trends in the Japanese market and consumer behavior?

A: We make a concerted effort to gather information daily, collecting insights from diverse platforms. Our research is based on blog articles and extends to video platforms like TikTok, ensuring we stay current with the latest trends.

Q: How do you ensure that you stay current with the latest information and expertise in the fast-paced Japanese market?

A: As mentioned earlier, in addition to collecting information from various platforms, we actively monitor the trends of the platforms we use for information gathering. This includes staying updated on the latest AI technologies and trending social media platforms.

Service Offerings and Proposal Capabilities

Q: What specific services do you offer to overseas companies considering entering the Japanese market? (Examples include market research, marketing strategy development, advertising creative production, media planning, PR activities, event planning, website development, and multilingual support.)

A: We begin by conducting interviews to understand our clients and their projects. Then, we perform market research and necessary studies to determine suitable strategies. Afterward, we proceed with website development and content creation, focusing on analysis and improvement, thereby offering a comprehensive range of services.

Q: What considerations should one keep in mind when expanding from overseas into Japan?

A: Understanding language and cultural differences correctly is paramount. If not correctly interpreted, there's a chance that even well-crafted strategies and high-quality content won't achieve their intended impact. There are various methods for gathering information to ensure success in entering the Japanese market, but our company specializes in providing the most up-to-date and relevant insights.

Q: Can you offer flexible and rapid responses tailored to the needs and challenges of client companies?

A: Certainly. Instead of offering predefined services, we provide customized support that meets our clients' needs. Moreover, by handling everything internally without relying on external companies, we can promptly identify and address issues as they arise.

Team Structure and Expertise

Q: What specialized knowledge and experience do the teams assigned to overseas companies possess? (Examples include bilingual staff, professionals with international experience, experts in various fields, etc.)

A: Our team includes members who are bilingual or have experience living abroad, thus having a connection to various languages including English. Additionally, we have members with expertise in marketing for both B2B and B2C sectors, as well as skilled web designers.

Q: How do you navigate cultural and language barriers when communicating with client companies?

A: We strive not only to engage in daily multilingual learning but first and foremost to understand our customers. Appreciating their varied backgrounds and cultures leads to a deeper comprehension of our customers’ cultures and languages.

Q: How do you communicate the progress and outcomes of projects to client companies?

A: We summarize findings into reports and ensure communication on progress and outcomes during regular meetings.

Collaborative Approach with International Companies

Q: How do you foster smooth communication and establish trust?

A: We organize regular meetings and prioritize swift responses to inquiries and questions.

Q: How do you mitigate potential misunderstandings or issues arising from cultural and business practice differences?

A: We begin by understanding the customer's background, ensuring we grasp their culture, and also focus on gaining insights into the culture and customs of the target country or region.

Q: How do you assist client companies in their long-term growth as partners?

A: In marketing, the process doesn't end with execution; evaluating the outcomes, analyzing their effects, and continually refining them is crucial. By adopting this approach, we strive to maintain a broad perspective that goes beyond immediate projects, focusing instead on the overall benefit to our clients. Providing long-term support is a compelling feature of our company's appeal.