System Development for an English Conversation School
Exceeding lead acquisition goals for an English school expansion in Tokyo through a strategic, full-funnel ad campaign that boosted performance by 247%.
Advertising & Media
Lead Generation for a Consulting Firm
PROJECT DETAILS
Lead Generation & Consultation PPC Campaign
IGNITE planned and executed a PPC lead generation campaign for a Japanese consulting firm specializing in educational seminars and business workshops. The campaign promoted free consultations to attract prospective clients.
Consulting Firm
Challenges
Limited Lead Volume from Existing Channels
The client’s existing marketing efforts were failing to produce the number of leads needed to grow their free consultation program.
Our Solution
Persona Development and Targeting Strategy
We built out target personas based on the client's ideal customer profile and identified pain points, which informed our ad strategy and messaging to capture relevant traffic.
Challenges
Strict Budget and CPA Requirements
The campaign needed to deliver leads at or below a CPA of 20,000 yen within a fixed monthly budget of 500,000 yen.
Our Solution
Cost-Efficient Campaign Design
We focused ad spend on high-intent keywords and platforms with the best ROI potential. Smart bidding and regular budget reviews helped maintain efficiency.
Challenges
Choosing the Right Advertising Channels
With a tight budget, we needed to prioritize platforms that would maximize qualified reach without unnecessary costs.
Our Solution
Google and Yahoo PPC Strategy
We launched campaigns on both Google and Yahoo, leveraging audience segmentation and keyword intent to capture leads actively searching for consulting support.
Challenges
Maintaining Performance Through Optimization
Ongoing optimization was required to prevent ad fatigue, control CPC, and improve conversion rates over time.
Our Solution
Continuous Testing and Refinement
We conducted A/B testing of ad creatives, monitored conversion paths, and made real-time adjustments to improve ad relevance and overall performance.
Advertising & Media
Results
Exceeded Lead Targets
The campaign consistently delivered over 30 monthly conversions, generating a strong pipeline of new consultation prospects.
CPA Reduced
We lowered the cost per acquisition to approximately 17,000 yen, outperforming the original KPI and boosting return on ad spend.
Scalable Lead Gen
By achieving a balance between cost and quality, we helped the client build a sustainable lead generation system for continued business development.
