Ad Management for a Shopping Mall
Managing Instagram and LINE ad campaigns to drive over 17 million impressions and boost seasonal sale awareness for a major shopping mall in Osaka.
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Japanese to English Localization for a Sake and Shochu Manufacturer
PROJECT DETAILS
Japanese to English Localization for a Sake and Shochu Manufacturer
Localizing over 1,100 sake and shochu listings into English, driving a 148% increase in inquiries through SEO-focused translation and website optimization.
Sake and Shochu Makers Association
Challenges
Translating Complex Japanese Address Formats
Japanese address structures differ significantly from Western formats, which can cause confusion or loss of information during translation.
Our Solution
Address Localization Accuracy
We conducted detailed address research for every listing to ensure accurate and intuitive English equivalents, preserving essential location details for international users.
Challenges
Maintaining Consistency Across 1,100+ Entries
With such a large dataset, inconsistencies in terminology and formatting could degrade user trust and search engine ranking.
Our Solution
Glossary and Translation Standardization
We developed a custom glossary and applied style and format standards across all listings, ensuring uniform language and tone throughout the site.
Challenges
Limited Search Visibility for English Users
The original Japanese website lacked optimization for English-language SEO, resulting in poor visibility on Google.
Our Solution
Base Site SEO Optimization
We implemented foundational SEO best practices for English-language content, including keyword-optimized headings, meta tags, and structured data.
Challenges
Accurate and Scalable Content Upload
Uploading hundreds of translated entries manually to WordPress risked errors and inefficiencies.
Our Solution
WordPress CMS Implementation
We created a streamlined upload and review process using WordPress CMS, allowing for accurate, efficient entry of over 1,100 records with final quality assurance checks.
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Results
+148% Increase in Inquiries
With improved content and search engine visibility, the directory saw a 148% increase in English-language inquiries after launch.
Improved Global Accessibility
Accurate English address translations made the directory significantly more usable for international users and tourists seeking local breweries.
SEO Optimization Success
Base-level SEO enhancements contributed to a rise in Google rankings, helping the site attract more organic traffic from abroad.
