일본에서 사용되는 상위 5개 온라인 재판매 마켓플레이스 앱

In recent years, Japan has seen a surge in the popularity of online marketplace apps, reflecting the nation’s growing shift towards sustainable consumption and digital convenience. These platforms have revolutionized how people buy and sell goods, offering a seamless way to declutter, find unique items, or make extra income. From everyday essentials to rare collectibles, online marketplace apps in Japan cater to a wide range of needs, providing opportunities for individuals to engage in transactions without stepping out of their homes. 

Whether you’re looking for gently used fashion, discounted electronics, or even a new hobby, these apps have made it easier than ever to find exactly what you’re looking for. This article will explore five of the most popular online marketplace apps in Japan, highlighting their key features, usability, and unique offerings. Each platform has been designed to make buying and selling as convenient, safe, and enjoyable as possible, making them the go-to tools for anyone seeking to embrace the world of secondhand commerce and resource sharing.

Popular Online Marketplace Apps

1. Mercari
2. Yahoo! Auctions
3. Rakuten Rakuma
4. Yahoo! Flea Market
5. Jimoty

1. Mercari

Source: Mercari Homepage 

Mercari is Japan’s most widely used online marketplace app, attracting over 20 million users every month. Known for its user-friendly interface, Mercari allows individuals to easily buy and sell a variety of products, including clothing, electronics, furniture, and miscellaneous goods. Its simplicity and ease of use make it accessible for both beginners and seasoned sellers alike, with no registration fees or credit card charges to start.

Key Features:

• Free Listings and Transactions
  Mercari’s platform allows users to list items for sale and make purchases with zero fees for posting or buying. The app also provides a secure payment system, where both payment and shipping are handled within the platform, ensuring a smooth and safe transaction process.
• Vast Product Selection
  With over 2.5 billion items listed, Mercari is a treasure trove for both new and second-hand goods. It’s particularly popular for brand-name items, sneakers, accessories, and handmade goods, offering buyers an opportunity to find unique products at lower prices than traditional retail.
• Easy Listing and Selling
  Mercari makes listing items as easy as taking a photo and writing a description. You can even use barcode scanning for rapid listings, reducing the process to just one minute. With a large and active user base, items tend to sell quickly, especially as Mercari continually attracts new sellers and buyers.
• Secure and Convenient Shipping
  Mercari offers the "Mercari便" shipping system, allowing sellers and buyers to exchange goods without revealing personal details like addresses. The app also partners with local stores to help users conveniently ship their items.
• Payment Options
  Beyond traditional payments, Mercari has integrated Mercari Pay for both shopping and transactions, including Bitcoin purchases, and provides a Mercari Card for easier payment and better rewards. Users can pay for purchases via Mercari Points, which can be earned and used across multiple purchases, making it a flexible and rewarding platform.
• Mercari Shops
  For businesses and creators, Mercari offers a Shop feature, enabling anyone to open an online store. This allows for easy inventory management, order processing, and direct communication with customers—all within the app.

Mercari isn’t just a marketplace; it’s an experience that feels like treasure hunting. Whether users are decluttering their homes or searching for rare gems, Mercari transforms unwanted items into valuable resources for others. This element of sustainability and resource-sharing resonates strongly with Japanese users, reinforcing Mercari’s position as the go-to app for personal online trading.

For anyone in Japan looking for a convenient, safe, and fun way to buy or sell items, Mercari offers a comprehensive solution that fits effortlessly into everyday life.

2. Yahoo! Auctions

Source: Yahoo! Auctions Homepage 

Yahoo! Auctions, often referred to as "Yafuoku," is one of Japan's largest and most reliable online auction platforms, offering a vast selection of over 75.5 million items. It's the ideal place to find unique items, including discontinued or limited-edition products, at competitive prices through bidding. Whether you're buying electronics, collectibles, or fashion, the auction format offers the potential for great deals, with prices often driven lower through competition.

Key Features:

• A Wide Range of Products
  Yahoo! Auctions features a diverse selection of items, from fashion and accessories to electronics, antiques, and even automotive parts. Whether you're looking for trendy clothes, rare collectibles, or hard-to-find goods, the platform is an excellent choice for discovering unique treasures.
• Flexible Selling Options
  Sellers can choose between auction-style listings, which can increase the final price as buyers compete, or fixed-price listings (similar to a flea market format) for quicker sales. This flexibility helps achieve the most satisfying transactions.
• Secure Transactions
  With 96% of transactions rated as "very good" or "good", Yahoo! Auctions ensures a safe shopping experience. Users can also trade anonymously, keeping their personal information private. In case of issues, comprehensive dispute resolution support is available to protect both buyers and sellers.
• Affordable Fees
  
  • Buyers: Yahoo! Auctions offers free transaction fees for payments made via Yahoo! Easy Payment. Payment options include PayPay, credit cards, convenience store payments, and more.
  • Sellers: A 10% commission is charged on the final sale price, with no additional fees for listing items.
• Mobile-Friendly and Easy to Use
  The app makes it simple to both buy and sell from your smartphone, with an intuitive interface and secure payment processing. Items can be quickly listed, and bidding is easy to track.

With a huge selection of items, flexible selling options, and a trustworthy platform, Yahoo! Auctions is perfect for anyone looking for unique, hard-to-find products or for sellers who want to reach a broad audience. The secure and easy-to-use platform ensures a safe and enjoyable experience for both buyers and sellers alike.

3. Rakuten Rakuma

Source: Rakuten Rakuma Homepage

Rakuten Rakuma is a popular flea market app from the Rakuten Group, offering a seamless buying and selling experience with low fees and easy integration into the Rakuten ecosystem. Originally launched as "Fril" in 2012 and rebranded in 2018, Rakuma appeals to users familiar with Rakuten services, allowing them to use Rakuten Points and Cash for purchases.

Key Features:

• Low Fees for Sellers
  With a 6.0% + tax transaction fee, Rakuma is one of the most affordable platforms in Japan. While PayPay Flea Market offers a lower fee, Rakuma makes up for it with frequent promotions like 3% off coupons, benefiting both sellers and buyers.
• Rakuten Points Integration
  Rakuma integrates well with the Rakuten ecosystem, allowing users to earn and redeem Rakuten Points on purchases. The "Rakuten Super Cashback" feature lets sellers offer up to 20% cashback, making it an attractive option for buyers.
• Generous Coupons
  Rakuma frequently issues valuable coupons, such as 3% off across all items, making it a great platform for deal-seekers. These promotions often encourage repeat purchases and boost sales for sellers.
• Rakuma Official Store
  For a more secure shopping experience, Rakuma's official store offers authenticated brand items and refurbished electronics, with thorough quality checks and return policies for peace of mind.
• Frequent Campaigns
  Rakuma hosts regular campaigns that reward first-time sellers or those with high sales, such as bonus Rakuten Points or discounts. These events are ideal for maximizing sales potential.

Overall, Rakuten Rakuma is an excellent choice for anyone in Japan looking to buy or sell secondhand goods. Its seamless integration with the Rakuten ecosystem, coupled with its low fees and frequent promotions, makes it an attractive option for both seasoned sellers and first-time users. Whether you’re looking for daily essentials, fashion, or electronics, Rakuma offers a reliable, user-friendly platform with strong value for all.

4. Yahoo! Flea Market

Source: Yahoo! Flea Market Homepage 

Yahoo! Flea Market is a popular app for buying and selling a wide range of products between individuals. It stands out for its nationwide free shipping policy, which makes shopping more affordable for users. The platform’s strong integration with Yahoo! Japan allows for smooth payments via PayPay and offers various point rewards, making it an appealing option for regular Yahoo users.

Key Features:

• Easy Listing and Simple Shipping
  Yahoo! Flea Market makes listing items quick and easy. Simply snap a photo with your smartphone, fill in the necessary details, and hit the "list" button. Shipping options are straightforward, and the app provides anonymous shipping to protect users' addresses. Sellers also enjoy the convenience of setting up fixed shipping fees for all items, making it simple for buyers.
• No Shipping Fees
  One of the major benefits for buyers is the free shipping on all items. This feature eliminates one of the common concerns with online shopping, allowing users to buy products from all over Japan without worrying about added costs.
• Secure and Reliable Transactions
  The app offers secure payment and support features, with Yahoo! Flea Market acting as an intermediary to prevent payment issues. In the case of disputes, the platform provides responsive customer support to ensure smooth resolutions.
• Fun and Diverse Shopping Options
  Yahoo! Flea Market isn't just for everyday items—users can also exchange random goods, such as limited-edition merchandise, collectibles, and capsule toys. With features that let users register their favorite brands or anime, it's easy to find and trade for rare items.
• Ideal for Various Users
  이 플랫폼은 쇼핑을 좋아하거나 저렴한 가격에 패션을 사고 싶거나 희귀하거나 한정판 제품을 찾는 사람들에게 적합합니다.여가 시간에 추가로 돈을 벌거나 직접 만든 제품을 판매하려는 사람들에게도 좋은 옵션입니다.

이미 야후 생태계에 있는 분들을 위해 말씀드리자면, 야후!Flea Market은 사용자 친화적인 디자인, 안전한 거래, 배송료 없는 특가 상품을 제공하는 원활하고 저렴한 마켓플레이스입니다.구매자와 판매자 모두에게 적합합니다. 특히 재미있고 스트레스 없는 쇼핑 방법을 찾는 사람들에게 안성맞춤입니다.

5.지모티

출처: 지모티 홈페이지 

Jimoty는 특정 커뮤니티 내의 개인을 연결하여 상품, 서비스 및 정보의 직접적인 교환을 촉진하는 일본의 독특한 지역 시장 앱입니다.다른 온라인 마켓플레이스와 달리 Jimoty의 지역 중심적 접근 방식을 사용하면 사용자가 근처에 있는 사람들을 쉽게 찾고 연결할 수 있어 가구, 가전제품, 심지어 대형 물품에도 적합합니다. 자동차 그렇지 않으면 픽업 물류 및 배송 비용이 문제가 될 수 있습니다.이 플랫폼은 중고 상품 판매 및 구매 외에도 현지 취업 기회, 이벤트 및 커뮤니티 활동을 위한 목록을 제공하여 지역 참여를 위한 포괄적인 허브로 탈바꿈시킵니다.

주요 특징:

• 로컬 포커스
  Jimoty는 사용자가 현지에서 상품과 서비스를 교환할 수 있는 시장을 제공하면서 커뮤니티 중심적 성격을 띠고 있습니다.리스팅에는 가구, 가전제품, 스포츠 장비부터 구인 제안 및 자원 봉사 기회에 이르기까지 모든 것이 포함되는 경우가 많으므로 사용자는 해당 지역의 다른 사람들과 쉽게 소통할 수 있습니다.
• 무료 리스팅 및 거래소
  Jimoty의 눈에 띄는 특징 중 하나는 무료 교환 시스템입니다.사용자는 가격표 없이 상품을 제공하거나 요청할 수 있으므로 아이템을 선물하거나 무료로 받으려는 사람들에게 훌륭한 옵션입니다.이 기능은 수수료나 배송비에 대한 걱정 없이 불필요한 상품을 오프로드해야 하는 사람들에게 적합합니다.
• 로컬 연결 강화
  Jimoty는 구매 및 판매 외에도 커뮤니티 구축을 위한 플랫폼 역할을 합니다.사용자는 새로운 친구, 밴드 메이트를 찾거나 취미와 활동을 공유하기 위해 사람들과 교류할 수도 있습니다.지역 취미 그룹을 찾든 스터디 파트너를 찾든 Jimoty는 이웃 간의 유대감을 강화하는 데 도움이 됩니다.
• 저렴하고 편리함
  지모티의 서비스는 무료 사용 개인 및 기업 모두에게 적합하므로 현지 거래에 비용 효율적인 선택입니다.이 앱은 특히 대형 품목의 경우 직접 교환을 지원하므로 사용자는 직접 픽업 또는 하차를 준비하여 배송료를 우회할 수 있습니다.

Jimoty는 현지에서 더 큰 품목을 구매 또는 판매하거나, 지역 사회와 소통하거나, 취업 기회를 찾고자 하는 사람들에게 적합합니다.상품 리스팅이나 교환에 대한 거래 수수료가 없기 때문에 사용하지 않는 물품을 관리하면서 현지 인맥을 쌓고자 하는 모든 사람에게 저렴하고 효과적인 플랫폼입니다.다만 낯선 사람과 직접 만나서 교환할 때는 안전에 주의하세요.

결론

일본의 온라인 마켓플레이스 앱은 개인이 쉽게 상품을 구매, 판매 및 거래할 수 있도록 하는 현대 소비 문화의 중요한 부분이 되었습니다.Mercari의 광범위하고 사용자 친화적인 플랫폼인 Yahoo!옥션의 경쟁 입찰 환경, Rakuma의 저렴한 수수료와 보람 있는 프로모션, Yahoo!Flea Market의 편리한 배송 혜택 또는 Jimoty의 커뮤니티 중심 거래소 등 각 앱은 사용자의 다양한 선호도에 맞는 독특한 경험을 제공합니다.이러한 디지털 마켓플레이스를 활용하면 특가 상품과 숨겨진 보석을 발견할 수 있을 뿐만 아니라 지속 가능성 및 자원 공유 문화에도 기여할 수 있습니다.

이러한 플랫폼의 등장으로 사람들은 원치 않는 물건에 생명을 불어넣거나 저렴한 가격에 특별한 보물을 찾는 등 보다 신중한 소비 방식에 참여할 수 있게 되었습니다.궁극적으로 이러한 온라인 마켓플레이스는 단순한 거래가 아니라 유대감, 창의성, 지속 가능한 라이프스타일을 조성합니다.요구 사항에 가장 적합한 플랫폼을 선택하고 쇼핑, 판매 및 생활 방식을 변화시킬 수 있는 이러한 앱이 제공하는 무한한 가능성을 즐기십시오.

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