젊은 일본 여성들에게 사랑받는 뷰티 서브스크립션 박스 Top 5

In the ever-evolving world of beauty, staying ahead of the latest trends and discovering new products can feel overwhelming—especially for young women juggling work, school, and social life. This is where beauty subscription boxes step in, offering a convenient and exciting way to explore a curated selection of cosmetics, skincare, and lifestyle products each month.

These subscription services are more than just a delivery; they offer a personalized beauty experience, allowing users to sample luxurious department store brands, trendy international cosmetics, and exclusive items—all without leaving home. For women in their 20s, this is a fun, affordable, and practical way to experiment with new looks and stay on top of seasonal beauty must-haves.

In this article, we dive into the five most popular beauty subscription boxes in Japan, handpicked based on user reviews, satisfaction ratings, and product quality. Whether you're a makeup enthusiast or simply looking to refresh your skincare routine, these services provide the ultimate beauty surprise right at your doorstep.

Beauty Subscription Boxes Ranked

1. My Little Box 
2. Bloombox
3. Rakuten Raxy
4. Michill
5. Lookfantastic Beauty Box

1. My Little Box 

Source: My Little Box Homepage

My Little Box is a chic subscription service that began in Paris in 2011 and has captivated users in Japan since 2013. This monthly “treat box” delivers a curated mix of cosmetics and lifestyle items that embrace the effortless charm of Parisian style.

Subscribers eagerly await each box, which combines popular Japanese cosmetics with trendsetting fashion accessories and home décor designed in Paris. Every delivery feels like a delightful surprise, with stylish seasonal items that effortlessly elevate daily life. One of the box's most exciting features is the inclusion of high-end department store cosmetics, allowing users to sample luxurious beauty products.

Why My Little Box Unique:

• Parisian-Inspired Lifestyle Accessories – From elegant home décor to chic fashion pieces, the box often includes items that channel the allure of Parisian living.
• Exclusive Cosmetics – My Little Box has its own original beauty brand, My Little Beauty, known for its charming packaging and high-quality products. Every month, at least one item from this line is included.
• Curated by Beauty Experts – The My Little Box team carefully selects 3 premium beauty products from over 60 prestigious partner brands, ensuring a luxurious experience in each box.
• Limited-Edition Items – Subscribers receive unique accessories and exclusive collaboration pieces that can’t be found elsewhere, from jewelry to fashion-forward trinkets.
• A Parisian Touch – Each box is thoughtfully designed, often featuring hand-drawn or watercolor-inspired illustrations that reflect seasonal themes. The aesthetic appeal of the box alone makes it a collector’s item.

With a price of 3,580 yen per month (including tax and shipping), My Little Box offers a luxurious yet affordable way to experience new beauty trends and Parisian flair right at home.

2. Bloombox

Source: Bloombox Homepage

BLOOMBOX is a beauty subscription service operated by @cosme, one of Japan's largest beauty platforms. Each month, subscribers receive a box filled with skincare, haircare, body care, and makeup products from over 500 brands, making it an exciting way to discover new beauty essentials.

BLOOMBOX offers users the opportunity to sample products they might not encounter otherwise. Beauty advisors curate each box based on seasonal trends and user profiles, ensuring a personalized experience.

What Makes BLOOMBOX Unique:

• Tailored Beauty Selections – Each box is customized to suit individual skincare and beauty needs, offering 4-5 handpicked products based on personal beauty profiles.
• Wide Variety of Brands – From emerging indie labels to renowned global brands, BLOOMBOX features a diverse range of beauty products.
• Affordable and Flexible Plans – Starting at 1,650 yen per month, with further discounts for 6-month or 12-month subscriptions, BLOOMBOX is an accessible way to experiment with new beauty products regularly.
• The Joy of Discovery – The contents of each box remain a surprise until it arrives, adding an element of excitement and anticipation to the experience.

BLOOMBOX embodies the idea of blossoming beauty, introducing subscribers to products that inspire self-care and elevate their beauty routines. This subscription service is perfect for anyone looking to enhance their skincare collection or indulge in luxurious beauty finds each month.

3. Rakuten Raxy

Source: Rakuten Raxy Homepage

Rakuten RAXY, operated by Rakuten Group, is a beauty subscription service that delivers curated skincare and makeup products directly to your door every month. By filling out a personalized "Beauty Profile" (ビューティーカルテ), users receive items tailored to their skin type and preferences. This service introduces subscribers to new products they might not usually pick up, fostering exciting discoveries.
Additionally, RAXY collaborates with popular brands to offer limited-edition “collaboration boxes,” allowing users to access high-end cosmetics at a fraction of the retail price.

What Makes Rakuten RAXY Unique:

• Personalized Product Selections – By completing a Beauty Profile, subscribers receive skincare and makeup products that match their individual skin concerns and tones.
• Seasonal and Trend-Based Items – From UV protection in summer to hydrating products in winter, each box reflects current trends and seasonal needs.
• Brand Collaborations – Exclusive boxes featuring luxury brand products are periodically available at standard subscription prices.
• Flexible Subscription Plans – Choose between a one-month plan (2,480 yen) or a three-month plan (7,140 yen), with the three-month option saving 100 yen per month.
• Guaranteed Value – The value of the products always exceeds the subscription fee, ensuring great deals for beauty lovers.

Rakuten RAXY is perfect for those looking to refresh their beauty routine regularly and discover trending or hard-to-find products, all while enjoying the surprise element of curated monthly boxes.

4. Michill

Source: Michill Homepage 

Michill is a personalized beauty subscription service that tailors each box to the subscriber’s personal color analysis results. Users undergo a free online color diagnosis, ensuring that the products received complement their unique skin tones and enhance their natural beauty. This targeted approach removes the guesswork from makeup selection, allowing even beginners to discover flattering cosmetics effortlessly.

In addition to the products, each box includes letters from beauty experts with detailed application tips and reasons for product selection, helping users refine their makeup techniques.

What Makes Michill Unique:

• Personal Color Diagnosis – A 14-question online analysis identifies the best-suited colors for each subscriber, ensuring all delivered cosmetics match their tone.
• Expert Beauty Guidance – Receive personalized beauty tips and product insights from professionals with every delivery.
• Full-Size Products – Most items come in full-size formats, reducing waste and providing ample opportunity to test products thoroughly.
• Flexible Plans with Perks – Plans start at 3,500 yen per month, with a three-month plan offering the first month free. A single-purchase trial plan is also available for 3,800 yen.
• No “Waste” Shades – Products are specifically chosen to align with personal color results, minimizing the risk of receiving unusable or mismatched shades.

Michill is ideal for individuals seeking to enhance their makeup collection with products that truly flatter their complexion, making it a must-try for those looking to streamline and perfect their beauty routines.

5.룩판타스틱 뷰티 박스

출처: 룩판타스틱 홈페이지 

룩판타스틱 뷰티 박스는 영국에 본사를 둔 뷰티 리테일러 룩판타스틱 (Lookfantastic) 의 월간 구독 서비스로, 엄선된 6가지 해외 뷰티 아이템을 집 앞까지 배달해 드립니다.이 박스는 메이크업, 스킨케어, 헤어케어, 바디케어 등 다양한 카테고리를 다루며, 인기 있는 글로벌 브랜드와 아직 국내에서는 만나볼 수 없는 독점 제품을 선보입니다.

최신 해외 트렌드를 갈망하는 뷰티 애호가를 위해 Lookfantastic은 구독자가 탐색하고 실험할 수 있도록 최첨단 제품에 대한 액세스를 제공합니다. 인터내셔널 뷰티 혁신.

룩판타스틱 뷰티 박스가 특별한 이유:

• 익스클루시브 인터내셔널 브랜드 — 아직 일본에 출시하지 않은 브랜드를 포함하여 유명 글로벌 브랜드의 제품을 받아보세요.
• 저렴한 비용으로 높은 가치 제공 — 각 상자에는 6,500엔 이상의 상품이 들어 있으며, 일부 상자는 가격이 8,000엔을 초과하며, 월 구독료는 3,170엔부터 시작합니다.
• 다양한 제품 선택 — 상자에는 스킨 케어, 메이크업, 헤어 케어, 건강 및 유기농 제품과 같은 카테고리의 6 가지 품목이 포함되어있어 다양한 미용 요구 사항을 충족합니다.
• 유연한 구독 옵션 — 1개월 (3,170엔), 3개월 (3,090엔), 6개월 (2,890엔) 또는 12개월 (2,790엔) 플랜 중에서 선택할 수 있으며, 약정 기간이 길수록 더 많은 비용을 절약할 수 있습니다.
• 무료 배송 — 모든 구독 플랜에는 가치와 편의성을 극대화하는 무료 배송이 포함됩니다.

룩판타스틱 뷰티 박스는 뷰티 트렌드에 뒤쳐지지 않고 아직 현지에서 구할 수 없는 제품을 찾고 싶은 분들을 위한 완벽한 구독권입니다.아름다움의 지평을 넓히고 프리미엄 국제 화장품에 빠져들 수 있는 고급스럽고 저렴한 방법을 제공합니다.

결론

뷰티 서브스크립션 박스는 일본 여성들이 화장품을 경험하는 방식을 혁신하여 일상적인 구매를 즐거운 월간 서프라이즈로 바꾸고 있습니다.구독하면 찾기 힘든 독점 제품을 이용할 수 있을 뿐만 아니라 평소에는 눈에 띄지 않았을 수도 있는 새로운 뷰티 필수품을 발견할 수 있습니다.고급 백화점 브랜드부터 새롭게 떠오르는 국제 브랜드까지, 이 박스는 배송할 때마다 탁월한 가치와 즐거움을 선사합니다.

메이크업 컬렉션을 확장하고 싶든, 고급 스킨케어를 즐기고 싶든, 아니면 단순히 한 달에 약간의 즐거움을 더하고 싶든, 필요에 맞는 구독 상자가 있습니다.새로운 뷰티 제품을 개봉하는 짜릿함을 만끽하고 이러한 서비스를 통해 자신만의 스타일을 실험하고, 새롭게 바꾸고, 향상시킬 수 있는 영감을 받아보세요.

다음번 뷰티에 대한 집착은 우편함에서 기다리고 있을지도 모릅니다!