Member

Daisuke K

Daisuke K

Marketeur, CMO
Japon

Marketeur digital polyvalent, expert dans les réseaux sociaux, le commerce électronique, la planification publicitaire, le référencement naturel et bien d'autres domaines, à la fois sur les marchés japonais et internationaux.

Strengths and Achievements as an Agency

Q: What specific achievements and strengths do you have in assisting overseas companies entering Japan? Could you share some examples?

A: Our key advantage stems from the close collaboration between our Japanese team members, leveraging their extensive expertise, and our foreign staff members, who possess native-level English proficiency. This synergy enables us to accurately understand client needs and facilitate seamless communication across language barriers, ensuring high-quality service delivery.

Furthermore, in digital marketing, we offer end-to-end support from website development to market research and operational management. By entrusting us with your project, you can efficiently implement a wide range of digital marketing strategies tailored for entering the Japanese market.

Q: With numerous advertising agencies available, what sets your company apart and makes it the ideal choice? Could you highlight your unique qualities and competitive advantages?

A: Our primary strength lies in providing specialized services tailored specifically for the Japanese market. While numerous advertising agencies focus on Japan, only some can also offer English support. We have a team that is well-versed in both the Japanese market and English communication, which provides us with a distinctive competitive edge.

Q: In which industries and for what sizes of overseas companies does your company excel in providing support?

A: We have successfully supported a diverse range of overseas companies, spanning various industries and sizes: from small venture firms with a handful of employees offering unique services, to large-scale manufacturers employing thousands. Our services are extensive, encompassing translation, advertising operations, PR support, and more, ensuring tailored solutions that meet the specific needs of each client.

Expertise and Connections in the Japanese Market

Q: How does your company gather and analyze information on the latest trends in the Japanese market and consumer behavior?

A: We are committed to keeping up with the latest information at our company. For example, we promptly acquire newly published books and gather insights from social media platforms such as X (Twitter). This information is then shared and analyzed internally, before being stored for easy access and utilization.

Additionally, since market trends in Japan are diverse, we diligently check morning news programs and platforms like Yahoo! News. We believe it's crucial not only to gather information online but also to observe real-world cues such as the atmosphere in the streets and people's attire, so we keep our antennas tuned at all times. I pride myself on being a bit of an information addict.

Q: How do you ensure that you stay current with the latest information and expertise in the fast-paced Japanese market?

A: In the dynamic Japanese market, we prioritize gathering information from trend-setting platforms like X (Twitter). For marketing expertise, we draw insights from tweets by influential figures and stay current by regularly acquiring the latest books, ensuring we continuously update and refine our knowledge and practices.

Service Offerings and Proposal Capabilities

Q: What specific services do you offer to overseas companies considering entering the Japanese market? (Examples include market research, marketing strategy development, advertising creative production, media planning, PR activities, event planning, website development, and multilingual support.)

A: We offer comprehensive services to overseas companies exploring entry into the Japanese market. From initial market research to strategy formulation, website and landing page creation, content development, and translation, we provide support across all phases of production.

Additionally, we offer support in operational areas including advertising management, social media management, content operation, and SEO strategies. In essence, from research and planning to production and ongoing operations, you can rely on us for all the vital initiatives needed to enter the Japanese market.

Q: What considerations should one keep in mind when expanding from overseas into Japan?

A: One of the key considerations when entering the Japanese market is the language barrier. It's crucial to go beyond mere translation and ensure effective localization. If your message isn't conveyed accurately, your efforts may not yield the desired results. Paying close attention to translation and localization is paramount for success in this market.

And while thorough planning is crucial, it's also important to take action promptly. In a fast-evolving market, swift execution without undue delay is essential. Flexibility is also necessary—readjusting strategies and attempting anew if initial efforts falter.

Q: Do you offer cost-effective proposals that achieve maximum impact within a constrained budget? If so, do you have specific examples?

A: We can propose cost-effective solutions achieving maximum impact within limited budgets. The key is to execute strategies with a sense of urgency. Our strength lies in swiftly executing strategies, from planning to implementation. 

For instance, we implement cost-effective strategies by quickly developing landing pages and advertisements before refining them. We have examples where clients who previously struggled to achieve satisfactory results despite investing considerable time with other providers appreciated our swift response and impactful outcomes.

Q: Can you offer flexible and rapid responses tailored to the needs and challenges of client companies?

A: Thanks to our lean and efficient team structure, we can provide flexible and prompt responses. This is one of our strengths, and our team members assure clients that we are committed to offering flexible solutions. We strive to respond promptly to all your needs.

Team Structure and Expertise

Q: What specialized knowledge and experience do the teams assigned to overseas companies possess? (Examples include bilingual staff, professionals with international experience, experts in various fields, etc.)

A: Our team handling overseas companies consists mainly of members specializing in SEO and content creation. Additionally, all team members possess fundamental marketing knowledge alongside expertise in their respective fields.

In addition, we have a large number of bilingual staff capable of communicating in English. Our team also includes members with extensive international experience, having lived in countries such as the Philippines, Australia, the United States, and Russia.

Q: How do you navigate cultural and language barriers when communicating with client companies?

A: We ensure our emails are well-structured for effective communication. For online meetings, rest assured that staff capable of communicating in English will participate, ensuring satisfactory communication even if not at a native level.

Q: How do you communicate the progress and outcomes of projects to client companies?

A: We use chat and text-based communication tools to share project progress and outcomes. Additionally, we send monthly reports to ensure our clients feel confident entrusting their tasks to us.

Collaborative Approach with International Companies

Q: How do you foster smooth communication and establish trust?

A: We place a strong emphasis on effective communication at our company. We prioritize both the speed and quality of responses in emails and messages, ensuring that our communications are prompt and conducive to building strong relationships.

Moreover, a key aspect of our approach is utilizing video for communication. Unlike text-based messages, video allows us to effectively convey nuances that might be challenging to express otherwise. This approach guarantees precise communication of our intentions without burdening the recipient's schedule, underscoring the effectiveness of video communication.

Q: How do you mitigate potential misunderstandings or issues arising from cultural and business practice differences?

A: Cultural and business practice differences are unavoidable, but we have only experienced minimal issues at our company. We believe that discussing matters on a common business platform helps mitigate significant differences. Nonetheless, to avoid misunderstandings, we prioritize clear and direct communication at all times.

Q: How do you assist client companies in their long-term growth as partners?

A: At our company, our foremost priority is achieving tangible results. Whether client companies perceive cost-effectiveness depends entirely on the outcomes of our strategies. Therefore, we dedicate ourselves to delivering high cost-effectiveness across all our services.

We are committed to delivering services that genuinely contribute to the growth of our client companies, be it through translation or advertising. We strive to forge strong partnerships with clients and evolve alongside them in the long run.

Here are our efforts and strengths in assisting overseas companies with their entry into the Japanese market. Utilizing our extensive experience and specialized expertise, we are dedicated to supporting our clients fully in achieving success in the Japanese business landscape.

We provide customized services tailored to our clients' needs, facilitated by smooth cross-cultural communication and agile responsiveness.

If your overseas company is exploring entry into the Japanese market, we encourage you to reach out to us. We are dedicated to assisting your growth as a reliable long-term partner.

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