Top 7 Female Lifestyle YouTubers in Japan
Japan’s creator scene is diverse, sophisticated, and full of unique voices offering lifestyle, beauty, culture, daily routines, travel, and home content. Many female creators bring authenticity, bilingual or multilingual perspectives, and relatable daily-life content that resonates with both domestic Japanese viewers and international audiences curious about Japanese life. Here are seven standout creators worth following for inspiration, collaboration, or market insight.
Female Lifestyle YouTubers in Japan Ranked
- Yuka Kinoshita
- Sekine Risa
- Akari Yoshida
- Miki Kawanishi
- Sharla Katalin Hinskens
- Asuka Kijima
- RinRin Doll
1. Yuka Kinoshita
Source: Yuka Kinoshita YouTube
Follower count: 5,190,000 (as of October 2025)
Yuka Kinoshita is a well-established Japanese YouTuber, known for her competitive eating/mukbang content paired with daily vlogs. She posts videos featuring high-calorie meals and also shares her daily life, including fitness advice, giving her content a strong lifestyle dimension. Her videos often include English subtitles, making her accessible to non-Japanese viewers as well. She has amassed a substantial following and billions of views over the many years she’s been active.
2. Sekine Risa
Source: Sekine Risa YouTube
Follower count: 1,260,000 (as of October 2025)
Sekine Risa is a Japanese YouTuber who focuses on beauty, travel, and lifestyle content. Her channel features makeup, skincare, travel vlogs, and lifestyle updates. She has previously shared personal life updates and projects, making her content feel authentic and relatable. Her content often includes personal reflections, health and life-journey narratives, and travel content, resonating with viewers who value genuine storytelling and lifestyle inspiration.
3. Akari Yoshida
Source: Akari Yoshida YouTube
Follower count: 1,000,000 (as YoshidaAkari - YouTube of October 2025)
Akari Yoshida (also known as Akarin) is a Japanese tarento, model, and YouTuber. She is a former idol (former member of the Japanese idol girl group NMB48) and has a lifestyle/vlog presence where she often shares her daily life, fashion, and personal updates. Her background in modeling and entertainment gives her a polished presence and a strong public profile, helping her content stand out. As a public figure and former idol who has appeared in modeling and variety shows, her brand is established, and her lifestyle content appeals to followers who enjoy aspirational content.
4. Miki Kawanishi
Source: Miki Kawanishi YouTube
Follower count: 996,000 (as of October 2025)
Miki Kawanishi is a Japanese lifestyle and beauty YouTuber who shares everyday makeup tutorials, skincare routines, Q&A sessions, and personal lifestyle content. Her playlists are framed for practical makeup (e.g., everyday makeup) and personal reflections. Her channel has content where she talks candidly about life as a woman, self-care, skincare concerns, and relatable struggles, creating a connection with her audience. She presents herself in a friendly, approachable style that appeals to viewers looking for realistic lifestyle and beauty advice rather than overly polished perfection.
5. Sharla Katalin Hinskens
Source: Sharla Katalin Hinskens YouTube
Follower count: 799,000 (as of October 2025)
Sharla, known as Sharmeleon, is a Canadian YouTuber residing in Japan who produces lifestyle, travel, and cultural content. She offers insights into daily life in Japan, exploring local customs, travel spots, daily routines, and cross-cultural perspectives. Because she has lived in Japan for a long time and speaks fluent Japanese, she bridges Japanese and foreign audiences, making her content accessible and engaging for both. Her content is polished, personal, and broad—covering travel, lifestyle exploration, and life in various Japanese locales—which makes her appealing for audiences interested in living or traveling in Japan.
6. Asuka Kijima
Source: Asuka Kijima YouTube
Follower count: 516,000 (as of October 2025)
Asuka Kijima is a Japanese fashion model, entertainer, and YouTuber who shares her everyday life, home lifestyle, fashion routines, and passion for gaming on her channel. She brings a professional polish from her modeling and entertainment background, making her content aspirational but still relatable. As a former weather presenter and model, she has a public profile that adds credibility and trust in lifestyle and personal brand content. On her channel (often under the title Asukasanchi), she shares daily routines, home decor, fashion, and her personal lifestyle, resonating with viewers interested in a modern, polished Japanese lifestyle.
7. RinRin Doll
Source: RinRin Doll YouTube
Follower count: 183,000 (as of October 2025)
RinRin Doll is an American model, blogger, and YouTube creator known primarily for her involvement in Lolita fashion, beauty trends, and cultural commentary. She has modeled for Japanese alternative fashion brands such as Angelic Pretty and appears in related publications, giving her credibility in fashion and subculture niches. Her multilingualism (English, Japanese, Mandarin) broadens her appeal to both domestic Japanese audiences and international viewers. Her content blends beauty, styling, and daily culture in Tokyo, capturing niche trends through a style and cross-cultural lens.
Conclusion
These seven creators represent a wide range of voices in Japan’s female lifestyle YouTube scene, spanning alternative fashion, bilingual content, lifestyle vlogs, beauty and makeup, travel and expatriate perspectives, and home living. Each stands out through unique strengths such as authentic storytelling, multilingual appeal, relatable daily routines, and a polished public presence. Together, they offer a window into modern Japanese culture and lifestyle, inspiring viewers both in Japan and around the world while setting the standard for creativity, authenticity, and engagement in the digital space.
