Top 11 Japanese YouTubers You Should Keep an Eye on in 2024
When entering the Japanese market, partnering with YouTube influencers can be extremely effective. Influencer marketing reflects the online behaviors of Japanese consumers and has established itself as a key advertising strategy. YouTubers wield significant influence over a wide audience, and their opinions and reviews greatly impact consumer purchasing decisions. Japanese YouTubers are active in diverse fields such as gaming, technology, anime, beauty, and fashion, and collaborations with brands are common.
The following list highlights the top 11 YouTubers in Japan that deserve special attention. Utilize their unique content and strong influence to strengthen your brand strategy. Be sure to check them out!
Ranking (by YouTube subscribers)
- HIKAKIN
- Hajime Shaco
- Fischers
- Tokai On Air
- Hikaru
- Sky Peace
- Mizutamari Bondo
- Comdot
- Heisei Flamingo
- Ban Ban Zai
- Nakamachi Kyodai
1. HIKAKIN
Channel: HikakinTV
Subscribers: 18.8M (as of July 1, 2024)
HIKAKIN is a pioneer in Japan's YouTube community, widely recognized for his reliability and popularity. Starting with beatboxing, he now offers a wide range of entertainment content including gameplays, product reviews, and challenge videos. His videos are friendly to viewers and consistently provide new surprises. His channel features numerous collaborations with major companies, showcasing his immense influence. He prioritizes keeping viewers entertained, and his humor and energy are loved by many followers.
2. Hajime Shacho
Channel: Hajime Shacho
Subscribers: 14.2M (as of July 1, 2024)
Hajime Syacho entertains viewers with a variety of content including experiments, challenges, and product reviews. His videos are known for bold concepts and humor, delivering new surprises to viewers. Large-scale projects and collaboration videos are especially popular, consistently exceeding expectations. His creative ideas and proactive spirit of challenge captivate many fans. He values closeness with his audience and continues to pursue new challenges.
3. Fischer’s
Channel: Fischers
Subscribers: 8.53M (as of July 1, 2024)
Fischer!s is a popular group known for outdoor activities and athletic projects. Their energetic spirit and adventurousness are particularly popular among children. They cherish everyday playfulness and teamwork, providing viewers with fun and excitement. Their videos highlight the camaraderie and individuality of members, making them enjoyable for the whole family. They consistently deliver new experiences and laughter to viewers.
4. Tokai On Air
Channel: Tokai On Air
Subscribers: 7.06M (as of July 1, 2024)
Tokai On Air attracts viewers with unconventional challenge projects and experiments. Their creativity and entertainment value captivate many fans. They provide fresh surprises with daring challenges and unique ideas, keeping viewers engaged. Each member's personality shines through, enhancing the group's cohesion and garnering significant support. Their videos continue to deliver laughter and surprises to viewers.
5. Hikaru
Channel: Hikaru
Subscribers: 4.9M (as of July 1, 2024)
Hikaru captivates viewers with his unique business models and marketing strategies. His sharp insights and charisma influence many followers. Videos explaining the behind-the-scenes of business and secrets of success are particularly popular and highly informative for viewers. He actively collaborates with other creators, providing a diverse range of content. His videos are a must-watch for viewers interested in business.
6. Sky Peace
Channel: Sky Peace
Subscribers: 4.54M (as of July 1, 2024)
Sky Peace, a duo known for their lively and positive atmosphere, is loved by many viewers. Their videos, incorporating music and comedy elements, bring smiles and energy to viewers. Their excellent camaraderie and exquisite combination provide viewers with enjoyable entertainment. Their videos make people feel happy.
7. Mizutamari Bondo
Channel: Mizutamari Bondo
Subscribers: 4.17M (as of July 1, 2024)
Mizutamari Bondo is a popular Japanese YouTuber duo consisting of Kanta and Tommy. They captivate many viewers with humorous content and unique projects. Covering a wide range of genres including experiments, challenges, pranks, and sketches, they provide new videos every day. Their high quality and unpredictable developments provide viewers with constant surprises and laughter. They value interaction with viewers and have established a strong position over the years.
8. Comdot
Channel: Comdot
Subscribers: 3.8M (as of July 1, 2024)
Comdot offers projects like a variety show with each member having their own unique character. Their diversity and entertainment value are appealing. They incorporate new projects and challenges to keep viewers engaged. Their videos, highlighting the personalities of members, are supported by a wide age range. Their videos continue to deliver laughter and surprises to viewers.
9. Heisei Flamingo
Channel: Heisei Flamingo
Subscribers: 3.6M (as of July 1, 2024)
Heisei Flamingo appeals to female viewers with relatable and friendly content. Their real and approachable style attracts much support. Packed with makeup, fashion, and daily events, their videos provide valuable information for women. Their close relationship with viewers and enjoyable videos are popular reasons.
10. Ban Ban Zai
Channel: Ban Ban Zai
Subscribers: 2.77M (as of July 1, 2024)
Ban Ban Zai specializes in music and dance content, appreciated for its high entertainment value. The quality of their performances and creativity are attractive. They incorporate innovations to entertain viewers visually, offering rich content.
11. Nakamachi Kyodai
Channel: Nakamachi Kyodaii
Subscribers: 1.67M (as of July 1, 2024)
Siblings JP and Aya Nakamachi charm viewers with their bond and humorous interactions. Their natural and enjoyable content captivates many fans. Through everyday events and challenge projects, they deliver laughter and emotions to viewers. The closeness between siblings is comforting for viewers and popular as family-friendly content.
Conclusion
For brands entering Japan, YouTube influencer marketing is highly effective. Japanese consumers often refer to YouTube reviews and opinions before purchasing products, allowing brands to enhance their online presence, increase conversions, and improve ROI. By utilizing these YouTubers from the list, you can build an effective marketing strategy and aim for success in the Japanese market. Their influence and diverse content will bring new possibilities to your brand.
